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This questionnaire is part of an ongoing project for my masters degree examing factors which may affect response rate in B2B email marketing.
To unsubscribe, please send an email to questionnaire@tisacali.co.uk.
Thank you for your help.
Silas Mante.
silas.mante@tiscali.co.uk |
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PLEASE RATE THESE STATEMENTS IN ACCORDANCE TO YOUR OPINION ON HOW THEY AFFECT YOUR RESPONSE. CLICK ON WHICHEVER APPLIES. ONLY ONE ANSWER PER QUESTION.
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| I always delete unsolicited emails |
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| I would open an email if the subject line is relevant to me |
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| I would access a web page to an email if the subject line interests me |
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| The subject line determines which emails I open |
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| Which day of the week influences which email adverts you respond to |
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| Time of day influences which emails I open |
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| I am more likely to respond to email adverts at the following time of the day: |
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| I am more likely to respond to an email advert which offers an incentives |
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| I click through the URL/Hypper link if the offer described in the email is sufficiently appealing |
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| The quality of the offer will influence my response |
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| I would respond to an email advert if I simply had to click on the URL address placed in the email message |
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| I would prefer receiving text based email adverts |
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| I would respond to an email advert with an HTML link |
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| I will click through the URL/Hyper Link and read the advert as long as the web page does not take a long time to download |
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| I open all emails that has a recognisable name in the "From Address" |
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| I delete an email if I do not recognise the name in the "From Address" |
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| I am more likely to read a short and precise email that is relevant to me |
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| I am more likely to read a long email that is relevant to me |
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| Unsolicited email adverts are intrusive |
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| I am more likely to respond to an email from a company that I have purchased goods/services from in the past |
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| I am more likely to respond to an email advert from companies that I have gievn consent to |
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| I am aware of companies who send targeted advertisements to me by email |
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| If an email advert is targeted towards me, I am more likely to respond very quickly |
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| I prefer to receive email adverts which match my interests |
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| I will prefer companies to email me with offers frequently |
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| THIS QUESTION IS OPTIONAL
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Please state other factors which may affect your response to email adverts sent to your email "inbox" at your place of work | | |
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