Welcome to my MBA Project Survey.
This survey will guide you through 29 questions pertaining to the branding of countries. The answers that you provide should reflect your opinion based on your previous knowledge and perceptions.
[If you are unable to think of an answer to any parts of the text based questions, then please feel free to leave the relevant field blank.]
All answers will be held in STRICT CONFIDENCE and will only be used for academic purposes.
I greatly appreciate your time taken in completing this.
Craig Gun-Munro
Imperial MBA 2005-2006
Please rank the following attributes in order of their importance when choosing a holiday destination (1 being most important). Accessibility Safety, security & stability Friendliness of locals Culture/Heritage Things to see/do Accommodation (Question Two)
Name three destinations that you would consider visiting for each of the following types of trip.
Name FIVE destinations that you consider to provide high-end/luxury holidays. Which ONE of these destinations would you most consider visiting? Name FIVE Caribbean destinations that you know of. Which ONE of these destinations would you most consider visiting? Have you ever heard of Barbados? (If No, then please skip to Question Fifteen) Have you ever been to Barbados? What would you say differentiates Barbados and sets it apart from similar destinations? (if anything) What three words or phrases best describe your perception of Barbados as a destination? What three words or phrases best describe your emotions when you think of Barbados? What three words or phrases best describe your perception of a typical visitor to Barbados? (Question Thirteen)
Please indicate to what extent you agree with the following types of trip/holiday being associated with Barbados.
If considering Barbados for a holiday, what THREE other countries would be on your shortlist? Please use your knowledge and perceptions of the destinations listed to show your level of agreement with the following statements. If you are unable to make an informed decision at any stage then please choose the No Opinion option.
(Question Fifteen)
This destination somehow defines the people who travel there. (Question Sixteen)
People feel right amongst their friends because they can say that they went to this destination. (Question Seventeen)
People would go to this destination because they feel it associates them with a certain group of people. (Question Eighteen)
People travel to this destination not for its publicised image but more for its actual characteristics. (Question Nineteen)
People go to this destination not because the place emphasises the sort of people who travel there but because the place puts more effort into creating a pleasant experience. (Question Twenty)
When you think about this destination, you think more about the country’s characteristics than the type of visitor. Please use your knowledge and perceptions of the destinations shown to assign each one a score according to the questions posed. If you are unable to make an informed decision at any stage then please choose the No Opinion option.
(Question Twenty One)
Please indicate how you perceive the QUALITY of the following destinations by assigning an appropriate score to each one.
(Question Twenty Two)
Please indicate how friendly and welcoming you perceive the PEOPLE of the following destinations to be by assigning an appropriate score to each one.
(Question Twenty Three)
Please indicate how you perceive the overall STABILITY of each destination to be by assigning an appropriate score to each one. (Consider safety, security and political climate)
(Question Twenty Four)
Please indicate your willingness to LIVE and WORK in the following destinations for a substantial period by assigning an appropriate score to each one.
(Question Twenty Five)
Please indicate how fairly and competently you think the following destinations are GOVERNED by assigning an appropriate score to each one.
(Question Twenty Six)
Imagine you are a manager and need to make an important hiring. Please indicate your preference for the NATIONALITY of your candidate by assigning an appropriate score to the destination where the candidate would come from.
(Question Twenty Seven)
Please provide an adjective that best describes the people of each destination.
(Question Twenty Eight)
Please provide an adjective that best describes each destination's economic and social condition.
(Question Twenty Nine)
What kind of cultural activity would you expect to find in each of the following destinations?
Time in UK if not British |
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