Hello:
You are invited to participate in our Automobile Market Survey of CSULB MBA GBA699 course project. In this survey, approximately 130 people will be asked to complete a survey that asks questions about general demographics, personal preferences, and perceived images about automobiles and brands. It will take approximately 8 minutes to complete the questionnaire.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
If you were going to buy a luxury vehicle, what features do you consider to be most important?
Please check all that apply.
Do you feel that the Internet as a search engine is important for automotive purchases? Please rank your perceived quality for every brand in the following from 1-7 (1 being the highest perceived quality, 7 being the lowest perceived quality). Do you currently have a vehicle? What type of vehicle do you have? Are you satisfied with your current vehicle? What areas are you most satisfied? Circle up to 5 of the following. What areas are you most dissatisfied? Circle up to 5 of the following. On a scale from 1-7, (1 being the most important factor, 7 being the least important factor) rate the every following factor that influences your decision to purchase a vehicle:
Rank values must be between 1 and 7
How often do you purchase vehicles? Do you currently own a GM vehicle? Will your next purchase be a GM vehicle? Would you recommend GM to a friend? If you were about to buy a vehicle, would you consider purchasing a GM vehicle? Have you heard of the Hybrid Electric Vehicles (HEVs)? Have you considered purchasing an HEV? Do you know what the benefits and limitations of HEVs are? After knowing some of the benefits and limitations of the Hybrid Electric Vehicle (HEV), would you consider purchasing one? On a scale from 1-7, (1 being the most important factor, 7 being the least important factor) rate the every following factor that might influence your decision to purchase a Hybrid Vehicle:
Rank values must be between 1 and 7
What is your highest level of education? How many miles do you drive per day? |
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