We are a group of students from the National University of Singapore. This is a survey questionnaire for a research that we are conducting for our social science module. It will take approximately 5 to 10 minutes of your time. Your response and your identity will be kept confidential and we will not share the information we obtained with anybody else. It will be used for academic purpose only. Your response to this survey is very valuable and will be appreciated. Thank you very much for your participation. Should you have any questions regarding this survey, please contact us at [email protected] any time. 1. Have you heard of the brand Starhub? 2. If yes, where did you hear it from? (You can select more than 1 answer) 3. What is the first word that comes to your mind when you hear the word “Starhub”? 4. Do you own or have previously owned any Starhub products? 5. If yes, what products do you own and what was the main reason that you bought it? 6. Do you know any friends or family members who own Starhub products? 7. Which Internet Service Provider are you currently subscribed to? 8. Why do you choose to subscribe to this Internet Service Provider? 9. What is the activity that you most often engaged in on using the internet? 10. Do you think subscription to this Internet Service Provider is able to fulfill your needs with regards to the service? 11. Have you watched any advertisements produced by this Internet Service Provider? 12. Do you understand what the advertisement is trying to portray? 13. What type of brand image do you think the advertisement is trying to portray? 14. Based on looking at advertisements done by the respective Internet Service Providers alone, which Internet Service Provider would you choose?
Can you rate the following specific services of StarHub/Singnet/PacNet by 5-point scale
19. Which other specific service provided are you dissatisfied with? 20. What do you think would be done by the Internet Service Provider to improve the service? 21. Which other specific service provided are you satisfied with? 22. What do you feel about the Internet Service Provider you are currently subscribed to compared with the other Internet Service Providers in Singapore? 23. Does the Internet Service Provider you are currently subscribed to provide any unique services that the others do not have? 24. What do you think is the specific unique service that is provided by this Internet Service Provider? 25. Do you think the Internet Service Provider is able to provide the service as it is advertised? 26. What is the specific service that is not up to standard as advertised? 27. When you are deciding which Internet Service Provider to subscribe to, do you do any research? 28. Where do you research for the Internet Service Provider? 29. Why do you think it is unnecessary to do research? 30. Rate in order of importance the factors you consider when you are deciding the Internet Service Provider to subscribe to.
(Rate from: 1 – the most important factor to 7 – the least important factor)
Ease of setting up the hardware Speed provided Promotions or sales specials After sales service
Please tell us about yourself.
6. Please indicate your average monthly disposable income. |
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