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Silk

Silk


Thank you for your willingness to participate in this survey about Thai silk



Because you are one of the very few merchants that sell Thai silk on the Internet, your responses are of tremendous value to this project. In this survey you will be asked to fill out some questions about your business, the technology you use, and your inputs and outputs. It will take approximately 30 minutes to complete the questionnaire.



Please feel free to skip any questions that you do not feel comfortable with. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Mark Graham at the email address specified below.



This project has been approved by the University of Kentucky Human Subjects Review Board (Protocol Number 06-0623-P4S) and the University of Kentucky Department of Geography.



Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.





General Information
Please note: in this survey, Ecommerce is defined as use of the Internet to buy or sell products.
Do you? (please select all that apply)
Which (if any) of the above activities is most important?
Roughly what percentage of the products that you sell is silk?
Roughly what percentage of your total silk sales is Thai silk?
Who do you predominantly try to sell to (check all that apply)?
Please decribe some of the reasons why your business is located where it is:

Technology
When did you start to use the Internet for business purposes?
Do you consider your use of the Internet to be (check all that apply):
Do you sell silk using? (check all that apply)
What is the most important form of ordering above?
Whose idea was it for you to sell products through the Internet? (select all that apply)
Where did the investment come from to purchase computers and modems to access to the Internet? (select all that apply)
How frequently do you order supplies (e.g., silk, fabric, raw silk, dyes, other raw materials /semi-finished inputs) via the following methods?
Never
Not Very
Somewhat
Very
Phone/Fax
Internet/email
In person
By mail
What is the most important form of ordering above?
How frequently do customers order products from you via the following methods?
Never
Not very
Somewhat
Very
Phone/Fax
Internet/email
In person
By mail
What is the most important form of ordering above?
With regard to the significance of the costs of setting up your website, do you consider those costs to be?
With regard to the difficulty of setting up your website, do you consider it to be?

Workers
Approximately how many administrative (e.g., clerical, sales, management) workers are employed at this organization?
Approximately how many production workers are employed at this organization (if any)?

Silk
Of your total silk sales, what proportion of the following types of silk do you sell?
None
Little
Medium
Most
Machine-made Thai silk
Other Hand-made Thai silk
‘Mudmee’ Thai silk
Other Thai silk
Please describe or list the main types of silk products that you sell (e.g. cloth, ties, dresses, etc.):
Please describe or list the main types and designs of silk products that you sell (e.g. a particular style of mudmee):
How much influence do you have on the designs, types, colors, and styles of silk that you sell? (check all that apply)

Inputs
Your firm (or another part of your firm)
Merchants or wholesalers
Other producers, weavers, or manufacturers
Approximately what percentage (%) of your supplies (e.g., silk, garments, or raw silk that you buy) come primarily from:

(all of your percentages should add up to 100%)
In your city or village
In another location
Your firm (or another part of your firm)
Merchants or wholesalers
Other producers, weavers, or manufacturers
1:
2:
3:
Are you utilizing new suppliers because of your use of the Internet?
If yes, please list regions and country locations of new suppliers

Outputs
Has your use of the Internet met your expectations for delivering new customers?
Approximately what percentage (%) of your sales are to:

(all of your percentages should add up to 100%)

that buy in-person
that buy from a distance (phone, fax, Internet)
Individual consumers
Retailers
Wholesalers
Approximately what percentage (%) of your sales are to:

(all of your percentages should add up to 100%)

In your city or village
In other places
Individual consumers
Retailers
Wholesalers
1:
2:
3:
Do you have any guaranteed or repeat order purchase contracts?
Who would you ideally like to sell more silk to? Where are they located? Do you have any strategies to make this happen?

Please explain:
How many times a month do you receive product orders through the Internet or via email?
What is the approximate total annual monetary value of silk products that you sell using the Internet or email? (please mention the currency type)
Would an item that you sell on the Internet sell for a different price than an item that you do not sell on the Internet?
If yes, please explain:
Are you trying to sell to new markets (or groups of customers)?
If you answered ‘yes’ on the previous question, have you encountered any difficulties selling to new markets?
If 'yes' and you have been disappointed by your Internet sales, then please explain:
When you started your Internet sales, did you expect your use of the Internet to increase the amount to silk you sell to (check all that apply)?
Do you now expect that using the Internet increases the amount of silk you sell to (check all that apply)?

Influences and Changes
Did you sell silk products before you started using the Internet?
Before your use of the Internet, who were you predominantly trying to sell to (select all that apply)?
Before your use of the Internet, did you? (please select all that apply)
Before your use of the Internet, which (if any) of the above activities was most important?
Before your use of the Internet, what proportion of the following types of silk did you sell?
None
Little
Medium
Most
Machine-made Thai silk
Hand-made Thai silk
‘Mudmee’ Thai silk
Other Thai silk
Before your use of the Internet, how frequently did you order supplies (e.g., raw silk, dyes, other raw materials /semi-finished inputs) via the following methods?
Never
Not Very
Somewhat
Very
Phone/Fax
In person
By mail
Before your use of the Internet, how frequently did customers order products from you via the following methods?
Never
Not very
Somewhat
Very
Phone/Fax
In person
By mail
Before your use of the Internet, how much influence did you have on the designs, types, colors, and styles of silk that you sold? (check all that apply)
Before your use of the Internet, approximately what percentage (%) of your supplies (e.g., silk, garments, or raw silk that you buy) came primarily from:

(all of your percentages should add up to 100%)
In your city or village
In another location
Your firm (or another part of your firm)
Merchants or wholesalers
Other producers, weavers, or manufacturers
Before your use of the Internet, approximately what percentage (%) of your sales were to:

(all of your percentages should add up to 100%)
In your city or village
In another location
Individual consumers
Retailers
Wholesalers
1:
2:
3:
Before your use of the Internet, what was the approximate total annual monetary value of the silk that you sold (please mention the currency type)?
Before your use of the Internet, roughly percentage of your sales were Thai silk?

Finally
What are your approximate annual total sales (please specify the currency)?
Please provide some general impressions of how your use of the Internet has impacted your business or organization:
Could you please provide the address at which you are based:

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