Dear Sir or Madam,
You are invited to participate in Kasia Pawlowicz's graduation thesis survey on the topic of Relocation of Advertising Agencies in USA, with special regards to New York. In this survey, approximately 80 people will be asked to complete a survey that asks questions about Advertising Sector. It will take approximately 5 minutes to complete the questionnaire.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact me by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
Kasia Pawlowicz
Humboldt University
Department of Economic Geography
Berlin-Germany
e-mail: [email protected]
1.
Positioning of agency
Before starting I would like to know a little bit about your agency. Please choose the business areas that apply to your agency:
Please choose the sectors that your agency operate:
Location
This section of the questionnaire deals with the location of your agency and the factors that influenced the choice of the location.
Where is your agency located in New York City? How long has the agency been at the present location? Did your agency relocate?
Location/Relocation Factors
This section of the questionnaire deals with the location of your company and the factors that influenced the decision of location and/or relocation.
11.Please specify the importance of the factors below on the location of your company at the time of establishment? (Scale 1 to 5; 1=Not Important, 5=Very Important) 12.Please specify the importance of the factors below on the location of your company today? (Scale 1 to 5; 1=Not Important, 5=Very Important) 13.Please specify the importance of the proximities below on the location of your company at the time of establishment? (Scale 1 to 5; 1=Not Important, 5=Very Important) 14.Please specify the importance of the proximities on the location of your company today? (Scale 1 to 5; 1=Not Important, 5=Very Important) 15.Please specify the importance of factors below for the decision of relocation? Please answer even if your company has not relocated since its establishment.
(Scale 1 to 5; 1=Not Important, 5=Very Important) What other factors may effect the decision of relocation?
Relationships
This section of the questionnaire deals with relationships between your company and other companies/organizations.
Your company uses the services of other advertising agencies and other consultant services: There is a frequent and regular information exchange between your agency and other advertising agencies: Your company cooperates successfully with external research institutes (e.g. American Association of Advertising Agencies, Direkt Marketing Association, The Advertising Club of New York, Advertising Research Fundation etc.) on research and development of products and services: There is a frequent and regular information exchange between your agency and other informal sources: 22.Please specify the importance of below professions on the creativity of your advertising agency. (Scale 1 to 5; 1=Not Important, 5=Very Important)
General charateristiscs
Please specify information about the general structure of the company in this section.How long have you worked within this company? How many employees work for the company? How did the number of employees develop over the past couple of years? How did the economical success of your company develop (turnover, revenue) in the last 3 years? What can you say about your job-situation in the near future? |
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