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Market Research

We greatly value Your opinion and would like You to help us by answering a few questions.

The aim of our study is to find out if clothing retailer Manoch Qvinny (MQ) is applicable to the Baltic Region market.

This survey takes approximately 5 minutes to answer. All questions are related to clothing.

Your answers are treated with confidentiality and any personal information will not be passed on to any third party or exploited in any other way.

Thank You very much for your time and support.

Please start with the survey now by clicking on the Start button below.

1.The Store

In selecting a clothing store, how important is:

	Not at all important 1	2	3	4	5	6	Very important 7
Location	Not at all important 1	2	3	4	5	6	Very important 7

How inviting the store is	Not at all important 1	2	3	4	5	6	Very important 7

How easy is to get an overview of the store	Not at all important 1	2	3	4	5	6	Very important 7

How neat and tidy the store is	Not at all important 1	2	3	4	5	6	Very important 7

How easy is to move around in the store	Not at all important 1	2	3	4	5	6	Very important 7

2.Atmosphere

Please rate the importance of the following items when shopping:

	Not at all important 1	2	3	4	5	6	Very important 7
pleasant environment	Not at all important 1	2	3	4	5	6	Very important 7

store's design	Not at all important 1	2	3	4	5	6	Very important 7

music	Not at all important 1	2	3	4	5	6	Very important 7

lights	Not at all important 1	2	3	4	5	6	Very important 7

3.
Changing Rooms

Please rate how important is:

	Not at all important 1	2	3	4	5	6	Very important 7
Changing room design (size, lighting, privacy and so on.)	Not at all important 1	2	3	4	5	6	Very important 7

Waiting time for access to changing room	Not at all important 1	2	3	4	5	6	Very important 7

4.
Product

Please rate the importance of the following factors when buying a particular item:

	Not at all important 1	2	3	4	5	6	Very important 7
Brand	Not at all important 1	2	3	4	5	6	Very important 7

How easy is to take care of the product	Not at all important 1	2	3	4	5	6	Very important 7

Comfort	Not at all important 1	2	3	4	5	6	Very important 7

Quality	Not at all important 1	2	3	4	5	6	Very important 7

Natural materials (meaning no polyesters, but cotton, linen)	Not at all important 1	2	3	4	5	6	Very important 7

Personality reflection	Not at all important 1	2	3	4	5	6	Very important 7

Style	Not at all important 1	2	3	4	5	6	Very important 7

Are You aware of a clothing brand called Manoch Qvinny (MQ)?

Yes

What region would best describe the price You prefer when buying clothes? (in LVL)

10 or less

11-20

21-30

31-40

41-50

more than 50

Do You like to receive assistance when buying clothes?

Yes

8.
Staff

Please rate the importance of staff when buying clothes:

	Not at all important 1	2	3	4	5	6	Very important 7
The staff's attentiveness	Not at all important 1	2	3	4	5	6	Very important 7

The staff's helpfulness	Not at all important 1	2	3	4	5	6	Very important 7

The staff's knowledge and ability to help You if You have questions	Not at all important 1	2	3	4	5	6	Very important 7

The staff's politeness and attitude towards You	Not at all important 1	2	3	4	5	6	Very important 7

9.
Store Choice

10.
Money Back and Return Policy

11.
Your Choice of Clothes

When choosing clothes, how influenced do You think You are by:

	Not at all 1	2	3	4	5	6	Very strongly 7
How people dress in general	Not at all 1	2	3	4	5	6	Very strongly 7

Friends, Family	Not at all 1	2	3	4	5	6	Very strongly 7

The staff's offers, suggestions	Not at all 1	2	3	4	5	6	Very strongly 7

Fashion Magazines	Not at all 1	2	3	4	5	6	Very strongly 7

Prices and Special Offers	Not at all 1	2	3	4	5	6	Very strongly 7

Store displays	Not at all 1	2	3	4	5	6	Very strongly 7

How celebrities dress	Not at all 1	2	3	4	5	6	Very strongly 7

Advertising	Not at all 1	2	3	4	5	6	Very strongly 7

How do You prefer to shop?

Alone

Together with someone else (Friends, spouse/partner etc.)

13.
Satisfaction

What style would describe You the best? (can select more than 1)

Casual

Conservative

Stylish

Gothic

Daring

Hippy

Sporty

Sexy

Other (Please Specify):

15.
Buyer personality

What describes You?

	Do not agree 1	2	3	4	5	6	Agree completely 7
I would prefer shopping in a store which is socially and environmenlty responsible	Do not agree 1	2	3	4	5	6	Agree completely 7

I compare value for money at different stores	Do not agree 1	2	3	4	5	6	Agree completely 7

I think that shopping is something you have to do - but I don't like it	Do not agree 1	2	3	4	5	6	Agree completely 7

I only shop in stores where I know prices are not high	Do not agree 1	2	3	4	5	6	Agree completely 7

I only buy clothes in stores where I know I will get excellent service/quality	Do not agree 1	2	3	4	5	6	Agree completely 7

How often do You shop for clothes?

several times per week

once per week

once per month

once per quarter

less than once per quarter

Approximately how much money do You spend on clothes (excl.shoes) for Yourself per month? (in LVL)

10 or less

11-20

21-30

31-40

41-50

more than 50

Female

Male

What is Your age?

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