Success Rate of Software Products

Good Market potential for the new product

Correct Pricing of the Product

Effective Sales & Distribution Channel

Sufficient spending on Branding & Promotion

Due to Low Competition

Increased spending on computerization by target customers

Proper Product Positioning

Overall economic growth was good

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Hello: I'm Kashif Abdul Basith a student of Alliance Business School, currently pursuing my final year MBA. An academic research work is being conducted as a part of our MBA curriculum. The topic is “To find the success factors of launching new software products in the city of Bangalore”. It will take approximately 5 - 6 minutes to complete the questionnaire. Your responses will be strictly confidential & data from this research will be reported only in the aggregate. Thank you very much for your time and support. If you have questions at any time about the survey, you may contact me. Please start with the survey now by clicking on the Continue button below. Please mention the No. of Years of Firm’s Existence till date.Please Select One Only <1 Year 1-3 Years 4-6 Years 7-9 Years >9 Years What was the firm’s turnover for the last fiscal year? (Will Be Kept Confidential)Please Select One Only < Rs 1 crore Rs 1 - 5 crores Rs 6 - 10 crores Rs 11 - 15 crores >Rs 15 crores Number of Software products available presently with the Firm?Please Select One Only 1 2 3 4 >4 What Software product(s) does your firm sell?Answer which ever Applicable Workflow Payroll Financial Accounting Enterprise Resource Planning If Others Specify Please mention the approximate Number of Users/Customers of your Software product(s).Please Select One Only <50 51-250 251-500 501-750 >750 In case you provide other software services, what percentage of your turnover was from Software Product Sales?Answer if Applicable 10% 10-25% 26-50% 51-75% >75% Please rate the extent of research done to find the market potential before/after Inception of the firm? 1 2 3 4 5 6 7 8 9 10 Please rate the extent of research done to understand the customer’s needs before/after Inception of the firm? 1 2 3 4 5 6 7 8 9 10 Please rate the degree of analysis done about the competitors before/after Inception of the firm? 1 2 3 4 5 6 7 8 9 10 Please rate the extent of research done to find additional features available in similar products (Substitutes) in the market before/after Inception of the firm? 1 2 3 4 5 6 7 8 9 10 What was the actual extent of competition while marketing your new(existing) product(s)?Please Select One Only Very High Competition High Competition Average Less Competition Very Less Competition No. of competitors that were present when the new(existing) product was launched in the market?Please Select One Only <2 2 - 4 4 – 8 8 – 10 >10 What was the rate of Attrition in your firm?Please Select One Only <10% 11 – 20% 21 – 30% 31 – 40% >40% What is the average time employee working in the firm?Please Select One Only < 6 Months 6 – 12 Months 12 – 18 Months 18 – 24 Months >24 Months Please mention the percentage of budgeted expenditure on Branding & Promotional activities for the product at the time of launch!Please Select One Only <10% 10 – 20% 30 – 40% 40 – 50% >50% Please mention the percentage of budgeted expenditure on Sales & Distribution for the product at the time of launch!Please Select One Only <10% 10 – 20% 30 – 40% 40 – 50% >50% Please mention the percentage of budgeted expenditure on Training of Employees at the time of launch!Please Select One Only <10% 10 – 20% 30 – 40% 40 – 50% >50% Please mention the percentage of budgeted expenditure on Research & Development of the Product at the time of launch!Please Select One Only <10% 10 – 20% 30 – 40% 40 – 50% >50% In your opinion how much has your product(s) contributed to your firms sales/profits? Exceeded/Achieved Companies Goals Partially Achieved Companies Goals Just Broke Even Didn’t Achieve Companies Goals In your opinion, the Marketing Reasons for which your product(s) accomplished the desired management objectives are: Good Market potential for the new product Correct Pricing of the Product Effective Sales & Distribution Channel Sufficient spending on Branding & Promotion Due to Low Competition Increased spending on computerization by target customers Proper Product Positioning Overall economic growth was good In your opinion, the Non - Marketing Reasons for which your product(s) accomplished the desired management objectives are: Adequate Funding Employee attrition rate lower than Industry average No Separation or disputes between partners Sufficient R & D of Product Experience in Managing the Business Greater Technical Flexibility of Product In your opinion, the Marketing Reasons for which your product(s) did not accomplish the desired management objectives are: Over Estimated Market potential for the new product Incorrect Pricing Strategy Ineffective Distribution Channel Low spending on Promotion High customer expectations from the product(s) High Competition from global & domestic players Improper Product Positioning Unable to satisfy target customers In your opinion, the Non - Marketing Reasons for which your product(s) did not accomplish the desired management objectives are: Insufficient Funds High Attrition rate of employees Separation or disputes between partners R & D of new Product was not adequate Lack of Experience in Managing Business Many defects in the product Name of the Person: Name of the Firm: Contact Info(email/Mobile):