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Marketing Survey

Marketing Survey


1. Please specify your gender.
2. What faculty are you in?
3. What year are you in?
4. Including the basement, how many floors do you think there are in the McGill bookstore?
5. How easy do you think it is to find what you are looking for at the McGill bookstore?
Very easy
Easy
Not easy
I'm lost
 
6. Do you feel that the employees at the McGill bookstore answer to your needs?
7. How often do you go to the Coffee Shop/Computer Store situated in the McGill bookstore?
Didn't know there is one
Never
Less than once a week
1-2 times a week
3-4 times a week
5+ times a week
Coffee Shop
Computer Store
8. Given the price, how willing are you to purchase merchandise with the McGill logo?
Very
Somewhat
Not
Not at all
 
9. On average, what portion of the necessary textbooks per semester do you buy from the McGill bookstore?
All
Most
Half
Some
None
 
10. How do you feel about the prices of the following items/services in the McGill bookstore? (Leave blank if you don't have an opinion.)
Under-priced
Somewhat under-priced
Fair
Somewhat over-priced
Over-priced
Textbooks
Leisure books
Second-hand textbooks
Merchandise
Coffee shop

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