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Survey Templates Surveys Perceptions and attitudes of industry professional

Perceptions and attitudes of industry professional

Perceptions and attitudes of undergraduate tourism and hospitality students working in the tourism and hospitality industry


Dear Sir/Madam:



You are invited to participate in a survey looking at the perceptions and attitudes of tourism and hospitality professionals towards careers in the tourism and hospitality industry. This research is being undertaken by senior investigator Dr Carl Cater and student investigator Mr Scott Richardson from Griffith University as part of Mr Richardson’s PhD program. In this survey, approximately 100 professional tourism and hospitality workers will be asked to complete a survey that explores their attitudes and perceptions of working in the tourism and hospitality industry. It will take approximately 10-15 minutes to complete the questionnaire.



It is hoped that as a result of this research employers in the tourism and hospitality industry can understand what professionals in the industry, such as yourself, think of their industry. It will also aim to provide details on why tourism and hospitality employees are choosing their particular career paths.



Your participation in this study is completely voluntary and there are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. This research is conducted to Griffith University research standards in accordance with the National Statement on Ethical Conduct in Research Involving Humans. If potential participants have any concerns or complaints about the ethical conduct of the research project they should contact the Manager, Research Ethics on 3875 5585 or [email protected].



Your survey responses will be strictly confidential and data from this research will be reported only in an aggregated form. Your information will be coded and will remain confidential. The information collected will not be disclosed to third parties without your consent, except to meet government, legal or other regulatory authority requirements. A de-identified copy of this data may be used for other research purposes. However, your anonymity will at all times be safeguarded. For further information consult the University’s Privacy Plan at www.griffith.edu.au/ua/aa/vc/pp or telephone (07) 3875 5585.



If you do decide to complete and submit this questionnaire, you will be deemed to have consented to participate in the research. If you have questions at any time about the survey or the procedures, you may contact senior investigator Dr Carl Cater on (07) 5552 8364 or by email at [email protected] or student investigator Mr Scott Richardson as on (07) 5552 7040 or by email at [email protected]. Alternatively you can find out more about this research project and the researcher by visiting http://www.members.iinet.net.au/~bec76/. As soon as the results of this research are available they may be viewed at the above website. Alternatively if you wish to receive a hardcopy of the results you can contact the researchers who will forward you a copy as soon as the results become available.



The researchers involved in this research project would like the opportunity to conduct some focus groups with industry professionals to look at this issue in more depth. Please provide your email address at the end of this survey if you would be willing to take part in a focus group and the researchers will be in touch to arrange a suitable time. Your email address will be stored separately from your responses to ensure your anonymity. Again thank you for taking the time to complete the survey, your opinions are highly valued. Please start the survey now by clicking on the Continue button below.



Section 1
Gender
Which is you current age?
What is the title of your current position?
How would you classify this position?
Do you have formal academic qualifications?
What type of qualification do you hold?
Was your academic qualification a tourism or hospitality based degree?
What is the title of your highest academic qualification?
Was Tourism, Hospitality or Hotel Management your first choice of career?
What was your first choice of career?
Why did you choose a career in tourism/hospitality/hotel management?
How long have you worked in the tourism and hospitality industry?
On what basis are you currently employed in the tourism and hospitality industry?
On average how many hours per week do you work?
How likely are you to continue your career in the industry?
What factors have influenced your decision not to continue a career in the tourism/hospitality industry?

Section 2
Does your organisation employ university graduates?
Does your organisation have a graduate management program?
When employing graduates:
Which roles does you organisation employ graduates in?
What position would you expect university graduates to be offered in your organisation for their first position after graduation?
Which salary range would you expect graduates to be offered in their first position after graduation?
How many hours per week would you expect university graduates to work in their first tourism or hospitality job after graduation?
How qualified do you think graduates would be to assume an Assistant Manager position in thier first position after graduation?
What do you think is more important in being able to effectively become a manager in tourism or hospitality?
Does your organisation employ current students?
When employing students

Section 3
Please indicate to what extent you believe the Tourism & Hospitality (T&H) Industry offers these factors.
Always    
Some    
Not at all
1. A job that I will find enjoyable
2. Colleagues that I can get along with
3. Pleasant working environment
4. A secure job
5. A career that provides intellectual challenge
6. Good promotion prospects
7. A job which gives me responsibility
8. High earnings over length of career
9. A job where I will contribute to society
10. A job where I can use my university degree
Always    
Some    
Not at all
11. A job where you gain transferable skills
12. A job that is respected
13. Reasonable workload
14. A job with high quality resources and equipment
15. The opportunity to travel abroad
16. Job mobility—easy to get a job anywhere
17. A job that can easily be combined with parenthood
18. Good starting salary
19. A job where I can care for others
20. A job that offers opportunities for further training

Section 4


How much do you agree or disagree with each of the following statements?
Nature of Work
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. I find jobs in the Tourism and Hospitality (T&H) industry interesting
2. Most jobs in the T&H industry are low skilled
3. Jobs in T&H are stressful
4. Working hours are too long in the T&H industry
5. Family life is negatively affected due to the nature of the work
6. There is always something new to learn each day in T&H jobs
7. Working hours are not suitable for a regular life in the T&H industry
8. It is very difficult to find a stable job in T&H due to seasonality
Social Status
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. My family is proud of my profession in T&H
2. Working in T&H is a respected (prestigious) vocation
3. It is a widespread belief that those who study T&H will be waiters
4. Working in T&H is regarded as an important and beneficial service
5. I think that those working in the T&H industry are not valued in society
6. I talk to my relatives and friends with pride about my job in the T&H industry
Pay/Benefits
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. I think the pay is low for most jobs in the T&H industry
2. Considering the long hours and work load I believe the pay in the T&H industry should be higher
3. The level of fringe benefits (bonuses, leisure, holidays, meals etc.) is insufficient
4. I think that employers should pay more penalty rates for the unusual hours worked
5. Meals while on duty is important part of the remuneration package
Industry-person congeniality
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. My character fits to working in the T&H industry
2. I can use my abilities and skills in T&H jobs
3. I feel like a slave while working in the T&H industry
4. I get pleasure while working in the T&H industry
5. I like to see satisfied customers when I serve them
Physical working conditions
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. Physical working conditions are generally good in the T&H industry
2. The working environment is not very clean in T&H
3. There is a high risk of work accidents in the T&H industry
4. Employee dining halls are in good conditions in most T&H employers
5. The work environment is very noisy in the tourism industry
Promotion opportunities
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. Promotion is based on merit in the T&H industry
2. Promotion opportunities are satisfactory in the T&H industry
3. Promotions are not handled fairly in the T&H industry
4. The opportunity of getting promoted to managerial positions is limited
5. Number of years worked in the industry is taken into consideration in promotions
6. Academic qualifications are taken into consideration in promotions
7. Many promotions in the T&H industry are based on who you know rather than skills
8. Promotions are unsystematic in the T&H industry
9. There is a lack of clear career progression structure in the T&H industry
Co-workers
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. There is no team sprit amongst co-workers in the T&H industry
2. There is cooperation amongst employees in the T&H industry
3. Employees are generally uneducated in the T&H industry
4. I can make friends easily with people working in the T&H industry
5. Most employees are highly motivated and enthusiastic about working in the industry
6. I think that employees without degrees from university are jealous of graduates
7. Generally, people with an educational background in tourism work in the industry
Managers
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1 Managers delegate authority in order for employees to do their jobs better
2. Most managers in the industry do not have an educational background in tourism
3. Managers do not reward employees who are doing a good job
4. Managers behave respectfully to employees in the T&H industry
5. Managers are jealous of university graduates with a degree in the T&H industry
6. Managers make sure that employees participate in decisions affecting their jobs
7. There is not a good relationship between managers and staff in the T&H industry
8. Managers do provide vocational training when necessary in the T&H industry
9. Managers behave in a fair way to employees in the T&H industry
10. Managers do not put great effort into making employees satisfied with their jobs
Commitment to the tourism and hospitality industry
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
1. The disadvantages of working in the T&H industry outweigh the advantages
2. I am very happy to have chosen tourism or hospitality as a vocation path
3. I would not want my child to study tourism or work in the T&H industry
4. I would like to work in the T&H industry after graduation
5. I would do any jobs in the T&H industry after graduation
6. I will definately not work in the T&H industry after graduation
7. I will work in the T&H industry after graduation only if I become a manager
8. It was a big mistake to choose the T&H industry as a career path
9. I would recommend a job in the T&H industry to my friends and relatives
10. I would only work in high paid jobs in the T&H industry
Strongly Agree
Agree       
Unsure       
Disagree
Strongly Disagree
11. I do not plan to work in another industry other than the T&H industry
12. I see my vocational (professional) career in the T&H industry
The researchers involved in this research project would like the opportunity to conduct some focus groups with industry professionals to look at this issue in more depth. Please provide your email address here if you would be willing to take part in a focus group and the researchers will be in touch to arrange a suitable time. Your email address will be stored separately from your responses to ensure your anonymity. Again thank you for taking the time to complete the survey, your opinions are highly valued.

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