You are invited to participate in my dissertation research. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for me to learn your opinions.
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Please indicate your gender How often do you shop in Primark? How much on average do you tend to spend on a shopping trip in Primark? a) Please name a high street clothing retailer (brand) that you like and use regularly? Please name some personality characteristics of this brand. b) Please name a high street clothing retailer (brand) that you dislike and that you never use? Please name some personality characteristics of this brand. To what extent do agree with the statement, "Primarks brand personality is clear to me"? Please describe why you think of brands as having personalities? 10.a) Please indicate with a score of 1-5, the extent to which these personality traits describe Primark, H&M and Marks & Spencer.
b) If you gave a score of 1 or 2 for the third column (Primark) then please also provide a rating of 1-5 for whether you think Primark would still be Primark without this characteristic
1. Stongly Agree
2. Agree
3. Neither agree nor disagree
4. Disagree
5. Stongly Disagree
For these Personality traits where does your idea mainly derive? Please tick the situations where you would feel comfortable wearing Primark’s clothing products To what extent do you agree with the statement, "If Primark's prices increased would you continue to shop there"? To what extent do agree with the statement, "If Primark developed an online store would you use it to purchase products"? Do you have any other comments with regard to Primark and/or brand personality? |
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