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Independent Study


Hello!



You are invited to participate in my survey that will be used for my hospitality management communications independent study. I will be completing a research paper focusing on the how independently owned hotels use the internet to market to their customers.



In this survey, you will be asked to answer questions regarding your view on independently owned hotels.



It is OK if you do not stay in hotels often--most of these questions will be theoretical.



It will take approximately 5 minutes or less to complete the questionnaire.



Thank you very much for your time! Please start with the survey now by clicking on the Continue button below.


Age?
Please select your gender.
Are you a student studying any area of hospitality?
 
 
Have you ever stayed at an independently owned hotel that didn't have a brand name?
If so, how did you find out about it?
What hesitations, if any, do you have for staying at an independently owned hotel?
Have you ever used the internet to help make a decision on which hotel to stay at?
If you were to use the internet to find a hotel room, what would help you make your decision?
What amenities do you look for?
Would you stay here? Why or why not?

Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
My room must be clean and spotless.
My main worry about staying at an independent hotel is that it is unsafe.
I always stay at the same hotel when travelling.
I want my hotel to feel like home.
If a hotel has a poorly made website, I assume that the hotel is poor quality.
I need to see pictures of the hotel before I decide to stay there.
I would stay at an independent hotel if I read good reviews about it online.

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