Dear Volunteer
You are invited to participate in a survey researching attitudes to food in general and home delivery food. The survey will take approximately 10 minutes to complete.
Your participation in this study is completely voluntary. However, if you feel uncomfortable answering any questions you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential, and data from this research will be reported only in the aggregate. If you have questions about the survey or the procedures, please contact Damian Soong by email at the address specified below.
Thank you very much for your time and support. Please start the survey by clicking on the Continue button below.
Your Attidude to Home Delivery Meals
On average, how many times a month do you purchase a delivery meal? What are the main reasons why you never order home delivery food? What are your main reasons for ordering delivery food? In the past 6 months from how many different delivery company's have you ordered a delivery meal? In the past 6 months which of the following did you order most often? How much do you spend on average per person on a delivery meal?
When ordering a delivery meal please can you indicate how important the following criteria are to you, on a scale of 1 – 10, 1 being low and 10 being high:
Your Attitude to Healthy Food
When purchasing groceries what importance would you give to the following criteria, on a scale of 1 – 10, 1 being low and 10 being high?
Click the ? link by each item if you are unsure as to its definition
Please tick all that apply
Do you follow any of the following dietary regimens?
Would you describe your current diet as being: Do you intend to adopt a healthier diet? What are the main reasons why you do not intend to adopt a healthier diet? Would you describe your current consumption habits as being: Do you intend to adopt more ethical consumption habits? What are the main reasons why you do not intend to adopt more ethical consumption habits?
How important is it that you adopt:
If the average delivery meal cost £10 per person, how much per person would you be willing to pay for a nutritionally balanced delivery meal? Please suggest a healthy meal you would like to have delivered: If there was a food company that delivered nutritionally balanced meals within your budget would you? If the average delivery meal cost £10 per person, how much per person would you be willing to pay for an ethically sourced delivery meal? If there was a food company that delivered ethically sourced meals within your budget would you? If the average delivery meal cost £10 per person, how much per person would you be willing to pay for both a nutritionally balanced and ethically sourced delivery meal? If there was a food company that delivered both nutritionally balanced and ethically sourced meals within your budget would you? Which of the following have you purchased delivery food from in the last 6 months?
How do you rate the following brands on a 1 - 10 scale, 1 being low 10 being high.
If you are not familiar with a brand please leave blank
Your Attitude to Food in General
On average how many times a month do you:
Where do you normally shop for groceries?
Please rate your agreement or disagreement with the following statements:
Please select your age range: Please enter the first part of your postcode, e.g. NW1 Please indicate which category best suits you: Please provide an indications of your total annual household income: On average how many hours a week do you work? On average how long is your total commute each day? Include both journeys to and from work How many adults 18 or over live in your household? How many children under 18 live in your household?
Please indicate how often you participate in the following activities:
On average how many times a year do you travel abroad for leisure? |
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