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Survey Templates Customer Satisfaction Surveys A Study on Brand Equity of European Union Chamber

A Study on Brand Equity of European Union Chamber

Customer satisfaction with in-dept feedback
Dear lady or gentleman



From a strategic marketing & communication perspective, the purpose of this student survey is to study the brand equity comparison of western chambers in China, regarding their brand awareness, values and distinctiveness. Especially this survey will focus on European Union Chamber of Commences in China and The American Chamber of Commerce in the People's Republic of China. For more survey background, you can visit survey blog.



This survey is not officially sent from any chambers, so all of data will be collected confidentially. If you would like to track the result, you can leave your email in the end of survey .



Thank you very much for your participations in advance.


Best regards


Survey Master


***Please read survey legal condition before you continue doing/reading survey.***

Where is your company from? (according to the location where your company registered)

Which European country is your company from? (if your company is not from Europe, please choose "Other" in the end of menu bar)
In which following sector does your organization/company belong to:

How many employees are there in your company/organizations?

Which of the following best describes your role in your organization/company?

Have you ever heard about the organization of European Union Chamber of Commerce in China?
Which category of chamber membership is your organization in?( Multiple answers)
Please consider what would be 3 of your priority reasons to become a member of European Union Chamber of Commences in China?(Multiple answers)

In which ways that you want to communicate with European Union Chamber of Commerce in China? (Multi answers)
In your image, what could the 3 most distinctive attributes that differentiate European Union Chamber of Commences in China from other national chambers?

Section 3: Rating


Please rate following statements on a six point scale. 1) I do not know; 2)Strongly Disagree; 3) Disagree; 4) Disagree/Agree; 5) Agree; 6) Strongly Agree.


Dimension 1: Competence

1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Reliability—EUCCC is reliable and it always keeps its promises to members.
Intelligence—EUCCC has Intelligent competences to support the qualified services.
Management—EUCCC is managed well.
Professionalism—EUCCC acts as an organization that has professional character, spirit, standing, practice, and methods as distinguished from an amateur.
Empathy—EUCCC always considerately puts itself in the position of its members so that EUCCC understand what members expect.
Dimension 2: Emotion
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Pride—Member companies of EUCCC will be proud of being associated as a part of EUCCC.
Leadership—EUCCC is a leading organization has the position with the capability to lead, influence and direct the performances of group members towards the intended organizational goals.
Social responsibility—EUCCC positions itself morally, ethically at local society in China.
Philosophy—EUCCC clearly expresses its core philosophy of how it serves member companies by being the voice of European business in China.
Dimension 3: Performance
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Proactive—EUCCC is active rather than a reactive organization.
Innovative—EUCCC creates value out of new ideas, new products, new services (to members)or new ways of doing things.
Influential—EUCCC can reasonably disseminate information which will have a clear and substantial impact on important public policies or important private sector decisions.
Adaptable—EUCCC is able to respond quickly to external environment, and adjust easily to new conditions.
Ambitious—EUCCC is an ambitious organization with ambitious goals.
Dimension 4: Communication
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Communication means—EUCCC has adequate communication means that allow members to obtain information.
Interactive—Member companies of EUCCC not only can send proposals(by position paper) to Chinese government, but also have chances to listen from Chinese government.
Qualitative information—EUCCC can support qualitative information on many subjects.
Quantitative information - EUCCC can support quantitative information on many subjects.
Intercultural consideration—EUCCC takes different cultural background into consideration when dealing with organization/member companies from different countries.
Accessibility—It is easy to get in touch with EUCCC when I want to talk with them.
Responsive—EUCCC is willing to listen from members and quickly response.
Dimension 5: Functionality
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Beneficial—Member companies can benefit more from being a member of EUCCC than being a member of other chambers.
Networking—EUCCC supports functional instruments that help members to connect with each other and connect with local society.
Distinctiveness—It is clear that people know how EUCCC functionally differentiates from other national chambers in China.
Expertize—Concerning EU-China trade aspects, EUCCC has lot of experts specialize on commercial and industrial subjects.
Services—EUCCC offers many added value services to member companies.
What is your overall level of feeling with European Union Chamber of Commerce in China?
In the future, if I can contact you for asking more information/question, please leave your email or fixed phone number here.
In the future if you would like to be informed about survey analysis/result, please leave your email here.
This is the end of survey. Thank you very much, I appreciate your attention.


Please contact: [email protected] if you have any questions regarding this survey.

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