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Internal Staffs
Dear Staff of European Union Chamber of Commerce in China




Welcome to this academic survey regarding the brand equity comparison of western chambers in China .



The purpose of this survey is to discover the brand attributes, awareness and distinctiveness of European Union Chamber of Commerce in China from other chamber, for example Amcham.



Hopefully the result would indicate the differences between external images of EUCCC, internal identity, and external images of other chamber. see result example here



This survey is not officially sent by any chambers, so that all data and opinions will be collected confidentially. You can leave your email in the end if you would like to be infomed about the progress of survey.



Thank you very much for your valuable time and your participations are highly appreciated.



Warm Regards

Survey Hoster


***Please read survey legal condition before you continue doing/reading survey.***

In your opinion, what could the 3 most distinctive attributes that differentiate European Union Chamber of Commences in China from other national chambers?
Rating



Please rate following statements on a five point scale. 1=I do not know; 2=Strongly Disagree; 3=Disagree; 4=Disagree/Agree; 5=Agree; 6=Strongly Agree



Dimension 1: Competence

1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Reliability—EUCCC is reliable and it always keeps its promises to members.
Intelligence—EUCCC has Intelligent competences to support the qualified services.
Management—EUCCC is managed well.
Professionalism—EUCCC acts as an organization that has professional character, spirit, standing, practice, and methods as distinguished from an amateur.
Empathy—EUCCC always considerately puts itself in the position of its members so that EUCCC understand what members expect.
Dimension 2: Emotion
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Pride—Member companies of EUCCC will be proud of being associated as a part of EUCCC.
Leadership—EUCCC is a leading organization has the position with the capability to lead, influence and direct the performances of group members towards the intended organizational goals.
Social responsibility—EUCCC positions itself morally, ethically at local society in China.
Philosophy—EUCCC clearly expresses its core philosophy of how it serves member companies by being the voice of European business in China.
Dimension 3: Performance
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Proactive—EUCCC is active rather than a reactive organization.
Innovative—EUCCC creates value out of new ideas, new products, new services (to members)or new ways of doing things.
Influential—EUCCC can reasonably disseminate information which will have a clear and substantial impact on important public policies or important private sector decisions.
Adaptable—EUCCC is able to respond quickly to external environment, and adjust easily to new conditions.
Ambitious—EUCCC is an ambitious organization with ambitious goals.
Dimension 4: Communication
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Communication means—EUCCC has adequate communication means that allow members to obtain information.
Interactive—Member companies of EUCCC not only can send proposals(by position paper) to Chinese government, but also have chances to listen from Chinese government.
Qualitative information—EUCCC can support qualitative information on many subjects.
Quantitative information - EUCCC can support quantitative information on many subjects.
Intercultural consideration—EUCCC takes different cultural background into consideration when dealing with organization/member companies from different countries.
Accessibility—It is easy to get in touch with EUCCC when I want to talk with them.
Responsive—EUCCC is willing to listen from members and quickly response.
Dimension 5: Functionality
1=I do not know
2=Strongly Disagree
3=Disagree
4=Disagree/Agree
5=Agree
6=Strongly Agree
Beneficial—Member companies can benefit more from being a member of EUCCC than being a member of other chambers.
Networking—EUCCC supports functional instruments that help members to connect with each other and connect with local society.
Distinctiveness—It is clear that people know how EUCCC functionally differentiates from other national chambers in China.
Expertize—Concerning EU-China trade aspects, EUCCC has lot of experts specialize on commercial and industrial subjects.
Services—EUCCC offers many added value services to member companies.
What is your overall level of feeling with European Union Chamber of Commerce in China?
In the future, if I can contact you for asking more information/question, please leave your email or fixed phone number here.
In the future if you would like to be informed about survey analysis/result, please leave your email here.

This is the end of survey. Thank you very much, I appreciate your attention.
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