Hello.
My name is Caroline Puttock and I am currently studying for an MSc at Norwich Business School, University of East Anglia, UK.
This survey is being carried out as part of my dissertation which is the analysis of why people continue to use Second Life. I will attempt to identify the factors which create a sense of customer loyalty towards Second Life i.e. those factors which influence members to re-use the community.
Previous studies have addressed similar topics but only in regards to user continuance in 'virtual communities' as a whole. It is believed that the individual analysis of Second Life, warrants further investigation.
This survey will be used to collect the data required to analyse the above topic. I aim to receive approximately 200 responses. This survey should take approximately 3/4 minutes to complete.
By completing this survey you will be aiding my research immensely and your input is much appreciated. Therefore, on completion of this survey, you will be entered into a prize draw for 2500 Linden Dollars!! The winner will be drawn at random and contacted no later than the 31st August 2007.
This survey meets the ethical recommendations of Norwich Business School, University of East Anglia. There are no foreseeable risks associated with this project. Please be assured that the identities of all survey respondents and competition winners will be kept entirely confidential.
Also, the results from this project will be available at: http://usercontinuanceinsecondlife.blogspot.com no later than 14th September, to enable participants to view the results of the work which they have so vitally contributed to.
If you decide for any reason that you do not wish to complete this survey, please close this window at any time before submitting any information.
If you have questions at any time about the survey or the procedures, you may contact me by email at [email protected].
Thank you very much for your time and support. Please start the survey now by clicking on the Next button below.
If you wish to be entered into the prize draw for 2500 Linden Dollars, please enter your email address. Please be assured that this information will be kept confidential. |
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