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Media Brands Survey

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Hello:

You are invited to participate in our research.

In this survey, we will be asking about news consumption
It will take about 10 minutes to complete

Your survey responses will be stricly confidential and data will be reported only in the aggregate.
Please start now by clicking on the Next button below.

I would like you to tell me how frequently you access news from any of these media

	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once a week or don't access
Television News	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once a week or don't access

Internet	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once a week or don't access

Newspaper	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once a week or don't access

Radio	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once a week or don't access

News updates through mobile	Once a day or more	4-6 days a week	2-3 days a week	Once a week	Less than once a week or don't access

There are various methods by which people access news online.
Out of all options listed below please tell me your usage of the following methods

	Almost always	Most often	Sometimes but not often	Never/ rarely
Search through a news aggregator (e.g. google news)	Almost always	Most often	Sometimes but not often	Never/ rarely

Visit a dedicated news website (e.g. Ndtv.com, TimesofIndia.com)	Almost always	Most often	Sometimes but not often	Never/ rarely

Receive RSS feeds/ updates directly into your mailbox/computer from news websites	Almost always	Most often	Sometimes but not often	Never/ rarely

News section of a general interest portal (rediff/msn/yahoo)	Almost always	Most often	Sometimes but not often	Never/ rarely

Search through a search engine	Almost always	Most often	Sometimes but not often	Never/ rarely

You said you access news from internet/ through RSS feeds/receive updates in your mailbox? Which websites/ sources do you receive these updates from?

Which website is your most regular source of accessing news from the internet?

.Of the following reasons, I would like you to pick the 5 reasons that are most important to you?

Credibility of the media organisation to which the portal belongs

Multimedia content (videos/ podcasts) available for free

Well known brand name of the media organisation that owns the portal

Faster speed of breaking news than other websites

Presence of interactive features (blogs/forums/ opinion polls)

The website's company newspaper or Tv channel is the one you read/ watch most

Customised features (RSS feeds/ personalised home page/ desktop tickers)

Look and feel of the website

Easy to navigate and use/easiest to find the news

Good organization of various sections/ easiest to find the type of news (business/ sport/ politics etc)

Other

I would like to know of your usage and familiarity with the following news websites.
Pl tell me how often you access them by ticking the appropriate cell
Consider yourself a visitor even if you dont directly visit the website but access the content in the form of RSS feeds/ email -updates/ newsletters/ tickers/ news searches

	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited
TimesofIndia.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

TribuneIndia.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

Hindustantimes.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

TheHindu.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

ExpressIndia.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

BusinessStandard.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

IBNLive.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

Moneycontrol.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

NDTV.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

EconomicTimes.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited
CNN.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

BBCNews.com	At least once daily	4-6 days a week	2-3 days a week	Once a week	Have visited but not a regular visitor	Not familair with the site/ not visited

Listed below are some typical features of news websites.
Please associate these with the websites from the given list that you think best fits the feature described.
In case you feel more than one website can be associated with the feature, you may tick multiple answers

Attempt only for websites you visit or at least are familiar with

NDTV .com
IBN Live.com
Times of India com
Economic Times.com
Business Standard.com
Express India.com
Tribune India.com
BBC News.com
CNN.com
Money control.com
Better in built search features than other news websites
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Low on advertising clutter than most other news websites
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Easiest to find a particular type of news ( business / sports/ international news/ films etc)
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Breaks news faster than other websites
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Availability of rich multimedia content without paying a premium (videos/ podcasts)
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
A good site layout, look and feel
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Easy to navigate, find the news you are looking for
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Scores high on Interactivity (blogs/ forums/ votes)
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Involves the reader very highly in the process of news gathering and dissemination
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com
Can be customised best to your own needs (own home page, RSS feeds. Desktop tickers )
NDTV .com IBN Live.com Times of India com Economic Times.com Business Standard.com Express India.com Tribune India.com BBC News.com CNN.com Money control.com

Can you tell me your most regularly watched Television news channel (s)?
Can you please tell me your most regularly read newspapers ?

I would like to know your usage of and familiarity with the following TV channels. Pl tell me how often you view them by ticking the appropriate cell

At least once daily
4-6 days a week
2-3 days a week
Once a week
Watched the channel
but not a regular viewer
Not heard of
CNN - IBN
At least once daily
4-6 days a week 2-3 days a week Once a week Watched the channel
but not a regular viewer Not heard of
NDTV 24 X 7
At least once daily
4-6 days a week 2-3 days a week Once a week Watched the channel
but not a regular viewer Not heard of
BBC World
At least once daily
4-6 days a week 2-3 days a week Once a week Watched the channel
but not a regular viewer Not heard of
CNN (International)
At least once daily
4-6 days a week 2-3 days a week Once a week Watched the channel
but not a regular viewer Not heard of
Times Now
At least once daily
4-6 days a week 2-3 days a week Once a week Watched the channel
but not a regular viewer Not heard of
CNBC TV 18
At least once daily
4-6 days a week 2-3 days a week Once a week Watched the channel
but not a regular viewer Not heard of

I would like to know your usage of and familiarity with the following Newspapers. Pl tell me how often you read them by ticking the appropriate cell
At least once daily
4-6 days a week
2-3 days a week
Once a week
Have read
but not a regular reader
Not heard of
Business Standard
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
The Tribune
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
Hindustan Times
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
The Hindu
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
The Indian Express
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
DNA
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
Times Of India
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of
The Economic Times
At least once daily
4-6 days a week 2-3 days a week Once a week Have read
but not a regular reader Not heard of

The following are some of the statements made by audience about news brands.

I would like you to associate each statement with the brand that fits the description most.
. Please consider only those brands that you use/ are familiar with.
You can select more than one brand if you feel strongly about the fit.

NDTV 24X7
CNN-IBN
BBC-World
CNN (international)
Times Now
CNBC TV 18
A “good choice” as far as other people are concerned
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
Better value for my time spent in watching news than other news brands
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand I feel comfortable getting news from
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand that is the leader in news delivery, others follow what it does
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand approved by people I respect
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand that’s been a leader in the news market through the years
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand that gives news most relevant to my individual needs
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand one can trust for credibility of news
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand that I can quote as a source of news
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18
A brand that gives news before other news brands
NDTV 24X7 CNN-IBN BBC-World CNN (international) Times Now CNBC TV 18

Let us repeat the same exercise for newspaper brands now
For each statement given below please select a newspaper brand that best associates with the statement
you may chose more than one in case you feel strongly about the fit

Please restrict your choices to the brands you have read/ are familair with
Times of India
The Hindu
The Economic Times
Business Standard
Hindustan Times
The Indian Express
The Tribune
A brand I feel comfortable getting news from
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand that gives news most relevant to my individual needs
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand that’s been a leader in the news market through the years
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand that gives news before other news brands
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand that is the leader in news delivery, others follow what it does
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand one can trust for credibility of news
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand approved by people I respect
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A brand that I can quote as a source of news
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
Better value for my time spent in reading news than other news brands
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune
A “good choice” as far as other people are concerned
Times of India The Hindu The Economic Times Business Standard Hindustan Times The Indian Express The Tribune

Please select one of the following options

Your gender
Male
Female

What is your current occupation? Select the most appropriate from the options given below
Student
Homemaker
Business Owner/ Partner
Self Employed Professional
Salaried Employee (Private/ Public Sector)

Whiich city do you currently reside in ?
Delhi/ NCR/
Mumbai/ greater Mumbai
Bangalore
Chennai
Ahmedabad
Pune
Chandigarh
Hyderabad
Other

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