Hello:
You are invited to participate in our survey on Beer and Lifestyle. In this survey, approximately 300 people will be asked to complete a survey that asks questions about drinking preferences and health concsiousness. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact McGill Market Researchers by email at the email address specified below.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
When drinking alcohol what do you normally drink? On average, how many times per week do you drink? On average, how many drinks do you have when you drink? When drinking, how often do you drink beer? I drink beer to ____________ ? Fill in the blank When buying beer, I choose it on the basis of _____________ ? Fill in the blank Where would you typically buy beer for consumption at home? When consuming alcohol at home, which of the following would you be most likely to drink? When consuming beer,from which of the following would you typically drink from? What quantity of beer do you usually buy from a store? Pick the answer which best reflects how likely you are to drink beer given the following occasions:
Which of the following would make you most content? How health conscious do you perceive yourself to be? Have you ever been on a low carbohydrate diet? What do you think about low carbohydrate diets? (Are they great, weird, healthy, unhealthy?) Would you ever drink an alternative to beer to avoid the calories and carbohydrates? Have you ever tasted low carbohydrate beer? Pick the answer which best describes your opinion after trying low-carbohydrate beer. How would you rate Michelob's quality? I regularly buy Michelob beer: Do you consider Michelob a premium beer? Have you heard of Michelob Ultra? Have you ever tried Michelob Ultra? What did you think of Michelob Ultra? What do you think about the name Michelob Ultra? Do you think it well represents a low carbohydrate beer? Do you have any suggestions for a different name than Ultra? (eg. Smooth, Refreshing) |
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