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Market Research Survey


What is your age?
What is your gender?
What is your zip code?
What is your annual household income?
What is the mileage of your vehicle?
How many miles do you drive annually?
On a scale of 1 to 5, how important is vehicle maintenance to you?
How many times annually do you have your vehicle serviced for maintenance?
Rank your preference (1 being most preferable and 5 being least preferable) on the following vehicle maintenance alternatives (examples in parenthesis)?
Quick Lube (Jiffy Lube, Mobil 1, Wal-Mart)
National Service Chain (Midas, Tuffy, CarX)
National Auto Parts Retailer (Pep Boys, CarQuest)
Vehicle Dealership
Privately Owned Repair Shop
How would you rate your satisfaction the last time you had your vehicle serviced for maintenance?

Very Dissatisfied
Somewhat Dissatisfied
Neutral
Somewhat Satisfied
Very Satisfied
Convenience
Quality of Parts Used
Cleanliness of the Location
Speed of Completion
Price
Courtesy of Staff
How important to you are the following factors of vehicle maintenance services?

Very Unimportant
Somewhat Unimportant
Neutral
Somewhat Important
Very Important
Quality of Parts Used
Price
Speed of Completion
Cleanliness of the Location
Courtesy of Staff
Convenience
How trustworthy do you view the mechanics who work on your vehicle?
How knowledgeable are you on the require maintenance on your vehicle?
What methods or factors make you more aware of your vehicle's required maintenance?

Very Unaware
Somewhat Unaware
Neutral
Somewhat Aware
Very Aware
Maintenance Records
Oil Change Window Sticker
Abnormal Function (strange noises, vibrations, etc.)
Personal Calendar
Mail Reminders from Previous Shops
In the last 5 years, how many breakdowns have you suffered as a result of overdue vehicle maintenance?
If a vehicle maintenance service were offered that was more convenient than the current alternatives, how much more would you be willing to pay for it?
If a vehicle maintenance service were offered that automatically reminded you via e-mail when your vehicle was due for maintenance, how likely would you be to use it?
How willing would you be to pay for a year's worth of vehicle maintenance in advance, if it meant that you could forget about it altogether?

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