Broadband TV Service Survey

Free bundle with broadband service

Additional choices of entertainment with a more in-depth and richer content

Allow to view the contents through computer

Progammes can be personalized (consumers can tailor their channel options)

No need to watch advertisment

Related templates and questionnaires

QuestionPro in your language

Awards & certificates

The Experience Journal


1.This survey is about Broadband TV service in Hong Kong that is described as follows: [Broadband TV services provides 24-hour, high quality and world-class entertainment TV channels to broadband customer by broadband line and set-top TV box. It enables customers to have more platforms to experience the world class contents, which he/she will not able to reach in traditional non-pay TV channel. Major features of broadband TV are as follows: 1. Personalisation: customer can freely choose their favorite channel to subscribe 2. Quality entertainment: DVD picture quality screen 3. Pay by channel: offering customer with choice and flexibility in channel selection 4. Low entry barrier ¡V installation and required equipment are free of charge] Personal Information What is your sex? Male Female How old are you? Under 18 18-24 25-34 35-44 45-54 55 or above What is your average monthly household income? HK$100,000 or above HK$70,000-99,999 HK$40,000-69,999 HK$20,000-39,999 HK$10,000-19,999 below HK$10,000 Are you broadband subscriber? Yes No What is your education level? University or above Post secondary Secondary completed Secondary or bleow 3.Based on the product description, how interested would you be in using this new service if it were within your budget? Not at all interested Not very interested Not sure Somewhat interested Extremely interested What are the reason(s) deferring you from joining this service? Don't know the details on broadband TV Concern on the video and audio quality of broadband TV Contents are not attractive No broadband service coverage Service charge is expensive Other 5.What are the most important factor(s) to you in using broadband TV services? Free bundle with broadband service Additional choices of entertainment with a more in-depth and richer content Allow to view the contents through computer Progammes can be personalized (consumers can tailor their channel options) No need to watch advertisment What other value-added service(s) you look for the broadband TV? Short Message Service (SMS) Internet browsing Online game Internet payment None Other 7.What are the 5 the most attractive channels to you? Sports - Football Sports - Others Soap Movies Music News Fashion Finance Science Religion Adult What do you think is the acceptable monthly charge for broadband TV? HK$0-50 HK$51-100 HK$101-150 HK$151-200 $200 or above channel based If you are going to use broadband TV service, which service providers will you consider? Now BroadbandTV from PCCW IMS Limited Hong Kong Broadband from City Telecom (HK) Limited Yes TV from Yes Television (HK) Limited