Mobile Phone Byuing Behaviour of Indian Customers

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Have you purchased a new mobile phone in the last one year?

Yes

Did you purchase it for your personal use?

Yes

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I will gather information about available mobile phones in the market before actually going for purchase	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Highly advertised phones are normally of high quality	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I normally look for an established model rather than a new and advanced model while buying phones	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I normally have a good idea of which mobile phone model to purchase before i go for buying	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Looks and aesthetics of mobile matters a lot to me	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Increase in the price for the new and useful feature will not affect my buying decision	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
A new and advanced feature in mobile phone will increase its quality	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Quality increases only if the new or advanced feature is useful to me.	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I would like to go for a very low priced mobile phone with limited features yet high durability	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
A new and appealing feature in a particular mobile discovered at purchase shop helps me decide which model to buy	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Before buying, I consult my friends and colleagues who are using the model I want to purchase	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Mobile phone I carry should suit my personality and status	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
While purchasing any electronic good, I evaluate available options at showrooms	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I prefer to purchase mobile from a known place and store rather than a new place.	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
I would buy a mobile based on my usage requirements rather than public opinion about that model	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree

	Online purchasing	Malls	Company authorized shops	Mobile shop selling various brands	Any easily accessible gift shop
 The place I would prefer for buying a mobile phone	Online purchasing	Malls	Company authorized shops	Mobile shop selling various brands	Any easily accessible gift shop

Please rate the following on a scale of 1-5 based on your preference for a mobile phone ( 1-means High priority)

Ease of use

Brand

Price

Extra features (like new games, radio, colored lights etc)

Opinions of others about the particular model

Name

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