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Age Group:

0-9

10-19

20-29

30-39

40-49

50+

Gender:

Male

Female

How often do you use moisturizer?

Always (>1 times per day)

Daily (once a day)

Sometimes (>3 times/week)

Rarely (1-2 times/ week)

Never

Who usually buys personal care products in your house?

Yourself

Parents

Brother/Sister/Spouse

Other

How important are the following attributes to you when you are choosing a body lotion?

	Not Important	Neutral	Very Important
Greasiness (is it like oil?)	Not Important	Neutral	Very Important

Stickiness	Not Important	Neutral	Very Important

Water Resistance	Not Important	Neutral	Very Important

Moisturizing	Not Important	Neutral	Very Important

Durability	Not Important	Neutral	Very Important

Residue	Not Important	Neutral	Very Important

Ingredients	Not Important	Neutral	Very Important

Smell	Not Important	Neutral	Very Important

Brand	Not Important	Neutral	Very Important

Packaging	Not Important	Neutral	Very Important

	Not Important	Neutral	Very Important
Price	Not Important	Neutral	Very Important

Location/convenience	Not Important	Neutral	Very Important

Are these attributes important in choosing a hand lotion for you?	Not Important	Neutral	Very Important

Which store do you usually buy body lotion at?

Which of the following brand do you usually use?

Vaseline

Neutrogena

Jergen

Nivea

Clinique

Other

Which brand would you buy based on the packaging of the lotion?

Vaseline

Jergen

Nivea

Neutrogena

Clinique

Which brand would you buy based on the price of the lotion?

Vaseline ($0.95/100mL)

Jergen ($1.00/100mL)

Nivea ($1.80/100mL)

Neutrogena ($2.33/100mL)

Clinique ($11.50/100mL)

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