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Survey Templates Surveys Advertising treatments - treatment 1 - traditional

Advertising treatments - treatment 1 - traditional

SL Mavens


Hello!


Thank you for taking part in this academic experiment in which we are testing the effects of different forms of advertising in Second Life. In this survey, you will be asked questions about your own opinions and behaviour with respect to the advertising for Po-Go! It will take approximately 5 minutes to complete the questionnaire.


The incentive for the survey is a box of unique Hermes / Mercury Jumping Shoes and Helmet (with HUD). Please click on the link at the end of the survey to receive it..


Your survey responses will be strictly confidential and data from this research will be reported only in aggregate form. If you have questions at any time about the survey or the procedures, you may contact Professor Stuart Barnes of the University of East Anglia, UK, whose ID is Ted Coakes in Second Life.


Thank you very much for your time and support. Please start the survey now by pressing the continue button below.


Are you:
Your age:
How long have you been using Second Life?
In an average week, how much time would you say you spend on Second Life?
What is your Second Life user name? This is needed for payment of the survey incentive.
Please answer the following statements on a scale from 1 = strongly disagree to 7 = strongly agree, and where 4 = neutral (neither agree nor disagree). The statements will ask you about your opinions and behaviour in general.
Strongly Disagree
(1)
Disagree

(2)
Somewhat Disagree
(3)
Neutral

(4)
Somewhat Agree
(5)
Agree

(6)
Strongly Agree
(7)
Most advertising is very annoying.
Most advertising makes false claims.
If most advertising was eliminated, consumers would be better off.
I enjoy most ads.
Most advertising is intended to deceive rather than to inform consumers.
Please answer the following statements on a scale from 1 = strongly disagree to 7 = strongly agree, and where 4 = neutral (neither agree nor disagree). The statements will ask you about your opinions and behaviour in Second Life with respect to this advertisement for Po-Go!.
Strongly Disagree
(1)
Disagree

(2)
Somewhat Disagree
(3)
Neutral

(4)
Somewhat Agree
(5)
Agree

(6)
Strongly Agree
(7)
Participating in this ad bored me.
Participating in this ad was fun for me.
Participating in this ad was interesting.
Participating in this ad made me curious.
Participating in this ad aroused my imagination.
Participating in this ad excited my curiosity.
When participating in this ad I was aware of distractions.
When participating in this ad I was totally absorbed in what I was doing.
When participating in this ad I thought about other things.
I felt that I had no control over my interaction with this ad.
Strongly Disagree
(1)
Disagree

(2)
Somewhat Disagree
(3)
Neutral

(4)
Somewhat Agree
(5)
Agree

(6)
Strongly Agree
(7)
This ad allowed me to control the computer interaction.
When participating in this ad I felt in control.
Please answer the following statements on a scale from 1 = strongly disagree to 7 = strongly agree, and where 4 = neutral (neither agree not disagree). The statements will ask you about your opinions and behaviour in Second Life.
Strongly Disagree
(1)
Disagree

(2)
Somewhat Disagree
(3)
Neutral

(4)
Somewhat Agree
(5)
Agree

(6)
Strongly Agree
(7)
When I am in Second Life I forget everything else around me.
Time flies when I am in Second Life.
I get carried away when I am in Second Life.
It is difficult to detach myself from Second Life.
I am immersed in Second Life.
I feel happy when I am using Second Life intensely.
I would consider Po-Go! as...
1
2
3
4
5
6
7
not at all high quality
extremely high quality
mediocre product
exceptional product
boring
exciting
not a worthwhile product
a worthwhile product
common
unique
Please answer the following statements on a scale from 1 = very low to 7 = very high, and where 4 = average. The statements will ask you about your opinions and behaviour in Second Life with respect to the Po-Go! product.
Very Low

(1)
Low

(2)
Somewhat Low
(3)
Average

(4)
Somewhat High
(5)
High

(6)
Very High

(7)
The probability that I would consider buying this product is...
If I were going to buy a pogo-stick, the probability of buying this model is...
The likelihood of purchasing this product is...
If you have any comments regarding this survey, please make them in the box below.

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