1.How often do you use shampoo a week? Have you ever heard of Rejoice? Have you ever bought Rejoice? Why did you buy Rejoice? (You can choose more than one answer) Where do you usually buy Rejoice? (You can choose more than one answer) 6.Comments on Rejoice: (Please choose the number that represent your impression) The following are 8 criteria that you will concern when you buy Shampoo. Rank them from 1 to 8 Smell Brand Trend Ingredients Price Souvenirs Packaging Suitability to Hair Types Please rate the different products using 0-100 scales. Some of them are the possible new products that Rejoice can be launched. (0: very unwilling to buy; 100: very willing to buy) Rejoice 2-in-1 Shampoo + Conditioner (Current Product) $30/400ml Rejoice Pure Shampoo $35/400ml Rejoice Pure Conditioner $25/400ml Rejoice 2-in-1 Shampoo + Conditioner (Current Product) $25/400ml Rejoice After Ion Treatment Shampoo $25/400ml Rejoice Sweet Scented Shampoo $30/400ml Rejoice Pure Conditioner $30/400ml Rejoice Pure Conditioner $35/400ml Rejoice Pure Shampoo $30/400ml Rejoice Pure Shampoo $25/400ml Rejoice Sweet Scented Shampoo $35/400ml Rejoice 2-in-1 Shampoo + Conditioner (Current Product) $35/400ml Rejoice Sweet Scented Shampoo $25/400ml Rejoice After Ion Treatment Shampoo $30/400ml Rejoice After Ion Treatment Shampoo $35/400ml If Rejoice launch a new product, which of the following options do you prefer most? (Please choose one ONLY) 11.Please choose the number that represent your Impression for the similarity between these brands. (1: very dissimilar between two brands; 7 very similar between two brands) |
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