1.Hello:
You are invited to participate in this survey for an academic project I am conducting for my MBA. I seek to understand consumer preferences when it comes to their dining experiences and what drives the decision to go to a particular restaurant. Approximately 100 people will be asked to complete this survey that asks questions about preferences and behaviors as it pertains to dining out. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. However, your confidential input is very important for the authenicity of this study.
Your survey responses will be strictly confidential and anonymous, and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Aidan McAvinchey at [email protected].
Please respond by Friday, March 21st, 2008 at 7:00pm.
Thank you very much for your time and support. Please start with the survey now by clicking on the NEXT button below.
3.Age 5.Do you have children living at home with you? 6.What age group do the majority of the children living at home with you fall into? 7.What is the highest level of education that you have attained? 8.Household Income 9.How far do you have to travel to work? 10.How oftern do you eat out for lunch? 11.How often do you eat away from the home for dinner? 12.What type of restaurant do you most often eat at for lunch? 13.What type of retaurant do you most often eat at for dinner? 14.How important are the following in determining where to eat out for lunch? 15.How important are the following in determining where to eat out for dinner with your family? 16.How important are the following in determining where to eat out for dinner with your spouse, partner or friends? 17.Thinking of your overall restaurant experiences, please rank the top three features (1,2,3) which are most important to you in your decision where to eat out? Food Quality Value Speed of Service Menu Selection Healthy Options Cleanliness Convenience Atmosphere 18.How much do you expect to spend per person on lunch? 19.How much do you expect to spend per person when out for dinner with your family? 20.How much do you expect to spend per person when out for dinner with your spouse, partner or friends? (Including wine/drinks with the meal) 21.How far are you most willing to drive to a restaurant for a meal with the family? 22.How far are you willing to drive to a restaurant for a meal with your spouse, partner or friends? 23.If you find a resturant you really like, how often would you dine there in a month? 24.Is take-out important to you?
25.How often would you do take out for dinner? 26.What kinds of ethnic cuisine do you eat out?
27.Irish Food is only found in pubs. 28.Irish Food can be sophisicated. 29.Has your perception of Irish Food changed over the last few years? 30.What is your perception of Irish food?
Please select all those that apply. 31.What is your understanding of the word CELTIC? What does it mean to you? |
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