Survey on Sony Corporation

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Q1. Have you ever heard of Sony Corporation?

Yes

No (please go to Question Q.6)

Q2. Have you ever bought any Sony's electronics products?

Yes

No (please go to Question Q.5)

3.Q3. How do you feel about the following statements? (please tick the box that matches your view most closely)

	Strongly agree	Agree	Neutral	Disagree	Strongly disagree
Sony Corporation is an innovative firm?	Strongly agree	Agree	Neutral	Disagree	Strongly disagree

Sony's electronics products are innovative?	Strongly agree	Agree	Neutral	Disagree	Strongly disagree

I feel positive towards Sony Corporation.	Strongly agree	Agree	Neutral	Disagree	Strongly disagree

I feel positive towards Sony's electronics products.	Strongly agree	Agree	Neutral	Disagree	Strongly disagree

Sony provides a differentiated electronics product.	Strongly agree	Agree	Neutral	Disagree	Strongly disagree

4.Q4. How important do you find the following when buying a Sony's electronics product? (please tick the box that matches your view most closely)

	Totally important	Important	Neutral	Unimportant	Totally unimportant
After-sale service (warranty)	Totally important	Important	Neutral	Unimportant	Totally unimportant

Brand name	Totally important	Important	Neutral	Unimportant	Totally unimportant

Function	Totally important	Important	Neutral	Unimportant	Totally unimportant

Previous experience with Sony	Totally important	Important	Neutral	Unimportant	Totally unimportant

Price	Totally important	Important	Neutral	Unimportant	Totally unimportant

Quality	Totally important	Important	Neutral	Unimportant	Totally unimportant

Styling/Appearance	Totally important	Important	Neutral	Unimportant	Totally unimportant

Q5. What is/are the factor(s) that prevent you to purchase Sony's electronics products?

After-sale service (warranty)

Brand name

Function

Previous experience with Sony

Price

Quality

Styling/Appearance

Other, please specify

Q6. How old are you?

less than 18

18 - 30

31 - 45

46 - 60

over 60

Q7. What is your education level?

Primary

Secondary

High school

University

Postgraduate

Q8. What is your gender?

Male

Female