Hello:
You are invited to participate in our survey regarding how young adults aged between 18-30 get information about clubbing. In this survey, approximately 100 people will be asked to complete a survey that asks questions about how they find information regarding clubbing. It will take approximately 5 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact e-mail us at [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
3. What is your occupation? 4. What is your disposable income? 6. How often do you go clubbing? 7. How do you get to know of clubbing information (eg. promotions, reviews, etc)? Please rank them in order, 1 being the most frequent, 5 being the least frequent. Internet Print Media Television Word-of-mouth 8. Please rank in order which mediums you find useful in finding information about clubbing. 1 being the most useful, 5 being the least useful. Internet Television Print Media Word-of-mouth 9. What kind of information regarding clubbing do you look out for? Please rank them in order, 1 being the most looked for, and 8 being the least looked for. Promotion Pricing Location Music Membership Special Events DJ Profiles Performances 10. How often do you go to the Internet to check for clubbing information? 11. How do you attain information from the Internet? Please rate its usefulness, 1 being most useful, 6 being least useful. Mailers From Clubs Social Networking Websites Clubbing Websites (eg. Whosgoing.sg, Nightlife.sg) Official Club Websites Search Engines 12. Please rank their effectiveness. 1 being the most effective, 6 being the lease effective. Mailers From Clubs Social Networking Websites Clubbing Websites (eg. Whosgoing.sg, Nightlife.sg) Official Club Websites Search Engines 13. Please state your level of agreement with the following statements regarding internet use. 14. Which channel of Word-of-mouth do you usually get your information from? 15. Word-of-mouth is effective in conveying information. 16. Please state your level of agreement with the following statements regarding word-of mouth. 17. It is easy to obtain information about clubbing. 18. Clubs are effective in providing information about clubbing literature. 19. What do you think is an effective medium for information dissemination? Please rank its effectiveness, 1 being the most effective, 5 being least effective. Internet Television Print Media Word-of-mouth 20. If you were to receive information about clubbing, what would be preferred medium? Please rank them in order of your preference, 1 being the most preferred, 5 being the lease preferred. Internet Television Print media Word-of-mouth |
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