Dear participant,
It was great to see you at the DELF 2008 in Cyberport earlier this week and we are very happy that you followed our invitation to participate in this survey!
In the following, you will be asked a maximum of 15 questions about your use of the Internet to consume and produce digital media. It should take no longer than 6 minutes to complete the survey.
Your survey responses will be treated confidential and results from this research will be reported as aggregate numbers only. You may withdraw from the survey at any point. If you have questions about the survey please contact [email protected] or [email protected].
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
1. Where do you normally get the following things on the Internet? (Check one box in each line) | From a paid service like Moov, i-Cable, or MusicXS | From a "free" service like YouTube or an Internet Radio | From a private P2P file-sharing network like WinMX, BT, or by MSN | From web sites I find with search engines like Google or Yahoo | Usually I don't get this from the Internet | | | | | | | | Video clips and TV programmes | | | | | | | | | | | | | | | | | | | | |
2. How often have you encountered the following when using a private or unlicensed P2P file-sharing network like eDonkey, WinMX, or BT, or when searching for files on Google or Yahoo? (Check one box in each line)
3. How would you rate the performance of private file-sharing networks or other unlicensed Internet media services like eDonkey, WinMX, or BT? (Check one box in each line)
4. How would you rate the performance of licensed Internet media services like Moov, i-Cable, or MusicXS? (Check one box in each line)
5. How important is it to you to get files without Digital Rights Management (DRM) protection or other technical use restrictions? (Check one box)
6. Do you share files, which have not been produced by you, over the Internet? (Check one box)
6a. How important are the following statements to describe your motivation to share files, which have not been produced by you? (Check one box in each line)
7. Which of the following tools and platforms do you use to share files? (Please check one box in each line)
8. Do you share your own files with others over the Internet? (Check one box)
8a. Which of the following do you share regularly and with whom? (Check one box in each line)
9. Which of the following have you done recently? (Check one box in each line)
10. When obtaining media on the Internet without authorization I am … (Check as many as apply)
11. Which of the following do in your opinion earn a reasonable income even if the majority of their works are copied illegally? (Check as many as apply)
12. A friend of yours plans to build a new, fully licensed Internet media service, which would charge a monthly fee and distribute the majority of the collected fees to creators and artists. How much would you recommend him to charge his customers per month? (Please specify amount in HKD):
13. How important is it to you that this new media service will offer the possibility to upload your own content? (Check one box)
14. Your friend asks you for advice on which additional features he should include in his new Internet media service to increase its popularity. How would you prioritize the following elements? (Please prioritize from 1 = most important to 7 = least important) Focus on offering high-profile content, e.g. Hollywood blockbusters Offer a variety of niche content, e.g. foreign language films, documentaries, etc. Provide users the possibility to upload their own content and share the revenue with them in case their content becomes popular Broaden service catalog, e.g. integrate social networking features or a chat client, etc. Provide superior quality of service, e.g. higher quality of files, faster download speed, etc. Offer the service at the lowest possible price Offer files without technical restrictions (DRM)
15. Which type of media content should your friend's new media service focus on initially? (Check only one box)
15a. Could you specify what kind of music you are recommending to focus on? (Check as many as apply)
15a. Could you specify what kind of videos or TV programmes you are recommending to focus on? (Check as many as apply)
15a. Could you specify what kind of movies you are recommending to focus on? (Check as many as apply)
15a. Could you specify what kind of educational content you are recommending to focus on? (Check as many as apply)
AGE . How old are you?
GENDER. Are you male of female?
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