Survey Templates Surveys Digital Media Survey Cyberport - ICT Expo English

Digital Media Survey Cyberport - ICT Expo English

Digital Media Survey Cyberport

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Dear participant,

Thanks for participating in our Digital Media survey!

In the following, you will be asked a maximum of 15 questions about your use of the Internet to consume and produce digital media. It should take no longer than 6 minutes to complete the survey.

Your survey responses will be treated confidential and results from this research will be reported as aggregate numbers only. You may withdraw from the survey at any point. If you have questions about the survey please contact [email protected] or [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

1. Where do you normally get the following things on the Internet? (Check one box in each line)

	From a paid service like Moov, i-Cable, or MusicXS	From a "free" service like YouTube or an Internet Radio	From a private P2P file-sharing network like WinMX, BT, or by MSN	From web sites I find with search engines like Google or Yahoo	Usually I don't get this from the Internet
Music files	From a paid service like Moov, i-Cable, or MusicXS	From a "free" service like YouTube or an Internet Radio	From a private P2P file-sharing network like WinMX, BT, or by MSN	From web sites I find with search engines like Google or Yahoo	Usually I don't get this from the Internet

Video clips and TV programmes	From a paid service like Moov, i-Cable, or MusicXS	From a "free" service like YouTube or an Internet Radio	From a private P2P file-sharing network like WinMX, BT, or by MSN	From web sites I find with search engines like Google or Yahoo	Usually I don't get this from the Internet

Movies	From a paid service like Moov, i-Cable, or MusicXS	From a "free" service like YouTube or an Internet Radio	From a private P2P file-sharing network like WinMX, BT, or by MSN	From web sites I find with search engines like Google or Yahoo	Usually I don't get this from the Internet

Educational content	From a paid service like Moov, i-Cable, or MusicXS	From a "free" service like YouTube or an Internet Radio	From a private P2P file-sharing network like WinMX, BT, or by MSN	From web sites I find with search engines like Google or Yahoo	Usually I don't get this from the Internet

2. How often have you encountered the following when using a private or unlicensed P2P file-sharing network like eDonkey, WinMX, or BT, or when searching for files on Google or Yahoo? (Check one box in each line)

	Never	Rarely	Sometimes	Often
Media files were of poor quality	Never	Rarely	Sometimes	Often

I received inappropriate content, e.g. porn, instead of the desired file	Never	Rarely	Sometimes	Often

Files were infected with viruses	Never	Rarely	Sometimes	Often

Connection was slow or unreliable	Never	Rarely	Sometimes	Often

I did not know what I should be searching for	Never	Rarely	Sometimes	Often

The design of the user interface made the system difficult to use	Never	Rarely	Sometimes	Often

3. How would you rate the performance of private file-sharing networks or other unlicensed Internet media services like eDonkey, WinMX, or BT? (Check one box in each line)

	Poor	Below Expectations	Good	Excellent
Quality of search results	Poor	Below Expectations	Good	Excellent

Speed of download	Poor	Below Expectations	Good	Excellent

Variety of content	Poor	Below Expectations	Good	Excellent

Quality of files	Poor	Below Expectations	Good	Excellent

Overall performance	Poor	Below Expectations	Good	Excellent

Value for money	Poor	Below Expectations	Good	Excellent

4. How would you rate the performance of licensed Internet media services like Moov, i-Cable, or MusicXS? (Check one box in each line)

	Poor	Below Expectations	Good	Excellent
Quality of search results	Poor	Below Expectations	Good	Excellent

Speed of download	Poor	Below Expectations	Good	Excellent

Variety of content	Poor	Below Expectations	Good	Excellent

Quality of files	Poor	Below Expectations	Good	Excellent

Overall performance	Poor	Below Expectations	Good	Excellent

Value for money	Poor	Below Expectations	Good	Excellent

5. How important is it to you to get files without Digital Rights Management (DRM) protection or other technical use restrictions? (Check one box)

Not important

Neutral

Very important

6. Do you share files, which have not been produced by you, over the Internet? (Check one box)

Yes

6a. How important are the following statements to describe your motivation to share files, which have not been produced by you? (Check one box in each line)

	Not important	Neutral	Very important
I do it for fun	Not important	Neutral	Very important

Show my taste to my friends	Not important	Neutral	Very important

I believe sharing is good	Not important	Neutral	Very important

My file-sharing network requires me to share files in exchange for access	Not important	Neutral	Very important

I want to contribute something to the world	Not important	Neutral	Very important

I would like to link with others, who have similar interests	Not important	Neutral	Very important

I hope to receive some money	Not important	Neutral	Very important

Other: Please specify	Not important	Neutral	Very important

7. Which of the following tools and platforms do you use? (Please check one box in each line)

	Use frequently	Use sometimes	Use rarely or never	Use for file sharing
Chat clients like MSN or gTalk	Use frequently	Use sometimes	Use rarely or never	Use for file sharing

Email	Use frequently	Use sometimes	Use rarely or never	Use for file sharing

Social networking sites like Facebook or LinkedIn	Use frequently	Use sometimes	Use rarely or never	Use for file sharing

P2P file sharing networks like eDonkey, WinMX, or BT	Use frequently	Use sometimes	Use rarely or never	Use for file sharing

Blog sites like blogger or Xanga	Use frequently	Use sometimes	Use rarely or never	Use for file sharing

8. Do you share your own files with others over the Internet? (Check one box)

Yes

8a. Which of the following do you share regularly and with whom? (Check one box in each line)

	Do not share	With my friends only	Share freely on the Internet	Do not produce such things
Articles I write	Do not share	With my friends only	Share freely on the Internet	Do not produce such things

Presentations I give	Do not share	With my friends only	Share freely on the Internet	Do not produce such things

Pictures I take	Do not share	With my friends only	Share freely on the Internet	Do not produce such things

Songs I record with my band	Do not share	With my friends only	Share freely on the Internet	Do not produce such things

Videos I produce	Do not share	With my friends only	Share freely on the Internet	Do not produce such things

9. Which of the following have you done recently? (Check one box in each line)

	Have done during last month	Have done before, but not during last month	Have never done
Download an image or video from the Internet - not knowing if it was copyrighted	Have done during last month	Have done before, but not during last month	Have never done

Download a popular song from the Internet without paying a fee	Have done during last month	Have done before, but not during last month	Have never done

Let a friend borrow my program discs to install software	Have done during last month	Have done before, but not during last month	Have never done

Transfer a copyright protected file via MSN or another chat client	Have done during last month	Have done before, but not during last month	Have never done

Let a friend borrow an Audio CD or my MP3 player to make a copy	Have done during last month	Have done before, but not during last month	Have never done

Burn a CD with copyright protected material without authorization	Have done during last month	Have done before, but not during last month	Have never done

Download a ring tone of a popular song without paying a fee	Have done during last month	Have done before, but not during last month	Have never done

10. When obtaining media on the Internet without authorization I am … (Check as many as apply)

Using my friends' help to get the files I like

Supporting the artist by increasing her popularity

Doing nothing special

Stealing the artist’s property

Other

11. Which of the following do in your opinion earn a reasonable income even if the majority of their works are copied illegally? (Check as many as apply)

Musicians and composers

Movie actors and TV stars

Recording companies

Film studios

Professors

12. A friend of yours plans to build a new, fully licensed Internet media service, which would charge a monthly fee and distribute the majority of the collected fees to creators and artists. How much would you recommend him to charge his customers per month? (Please specify amount in HKD):

13. How important is it to you that this new media service will offer the possibility to upload your own content? (Check one box)

Not important

Neutral

Very important

14. Your friend asks you for advice on which additional features he should include in his new Internet media service to increase its popularity. How would you prioritize the following elements? (Please prioritize from 1 = most important to 7 = least important)

Focus on offering high-profile content, e.g. Hollywood blockbusters

Offer a variety of niche content, e.g. foreign language films, documentaries, etc.

Provide users the possibility to upload their own content and share the revenue with them in case their content becomes popular

Broaden service catalog, e.g. integrate social networking features or a chat client, etc.

Provide superior quality of service, e.g. higher quality of files, faster download speed, etc.

Offer the service at the lowest possible price

Offer files without technical restrictions (DRM)

15. Which type of media content should your friend's new media service focus on initially? (Check only one box)

Music

Video clips and TV shows

Movies

Educational content

AGE . How old are you?

GENDER. Are you male of female?

Male

Female

What is your role?

Mainly content producer

Mainly content consumer

Both equally

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Digital Media Survey Cyberport - ICT Expo English

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