The balanced scorecard is designed to better link strategy to operations by establishing operating objectives based on the company’s strategic direction, and measuring actual performance against these objectives.
While maintaining the traditional financial measures of performance, three specific non-financial measures, the customer perspective, the internal business process perspective and the learning and growth perspective, are also considered.
Please answer each of the following questions as accurately as possible. All participants will receive a copy of the study results.
Thank you for your participation and cooperation.Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Ian Duncan by email at [email protected].
Thank you very much in advance for your time and support. Please start with the survey now by clicking on the Continue button below. Please carefully enter your survey identification code found at the bottom of the cover letter received in the mail: Question 1 - Name of person completing survey (optional): Question 2 - Job title of person completing survey: Question 3 - Number of Employees/Divisions Question 4 - What is your Organizational Structure? Question 5 (a) - Is your company currently using a Balanced Scorecard (BSC)?
If your answer is NO please go to Question 6 (a) otherwise continue.
Question 5 (b) - If Yes - When did you decide to adopt a Balanced Scorecard (Year)? Question 5 (c) - Was the adoption of the Balanced Scorecard accompanied by a change in Corporate Strategy or Strategic Direction? Question 5 (d) - When did you first use a Balanced Scorecard (Year)? Question 6 (a) - Has your company ever used a Balanced Scorecard? Question 6 (b) - If Yes to 6 (a)- For how many years did you use a Balanced Scorecard? What was the year discontinued? Question 6 (c) - If your company discontinued the use of a Balanced Scorecard please briefly explain why. Question 7 (a) - Please indicate whether the following perspective is included in the Balanced Scorecard used by your company:
FINANCIAL PERSPECTIVE Question 7 (a) (i) - How many financial measures are used? Question 7 (b) - Please indicate whether the following perspective is included in the Balanced Scorecard used by your company:
CUSTOMER PERSPECTIVE Question 7 (b) (i) - How many customer measures are used? Question 7 (c) - Please indicate whether the following perspective is included in the Balanced Scorecard used by your company:
INTERNAL BUSINESS PROCESSES PRESPECTIVE Question 7 (c) (i) - How many internal business process measures are used? Question 7 (d) - Please indicate whether the following perspective is included in the Balanced Scorecard used by your company:
LEARNING AND GROWTH PRESPECTIVE Question 7 (d) (i) - How many learning and growth measures are used? Question 7 (e) - Please indicate whether the following perspective is included in the Balanced Scorecard used by your company:
OTHER (Please Describe) Question 7 (e) (i) - How many other measures are used? Question 8 - Considering your company's experience, please use the following scale to indicate your level of agreement with each of the identified issues associated with the implementation of a Balanced Scorecard. Question 9 - Do you have any other related general comments/questions/concerns? Question 10 - Would you be willing to participate in future phases of this research? |
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