Hello: We are a group of MBA students, conducting a research about the perception of the consumer towards the different cell-phone maintenance service centers in Egypt. We are seeking to reveal the problems that consumer face in the different maintenance service centers. it is a 10-15 minutes survey. We would appreciate if you could take the time to fill in the survey.
Rank the following cell phone brands according to your preference Samsung Siemens Sony Ericsson Alcatel
For how many years have you had a mobile-phone?
approximatly, how many times did you go to a maintenance center to fix your cell phone?
If you would choose one of the following stores to buy a mobile phone, which one would you choose
choose all that applies that support your previous answer
When you are buying a new cell phone what would you prefer?
What would you think is the main reason that causes the warranty-related problems
If your mobile phone has a problem (but the phone is still operating its basic functions) and t is not under the warranty coverage, which of the following actions would do you take?
I think that the problems that I would be facing in cell phones' service centers stem from
What would you do if you have a problem while fixing your mobile in one of the service centers?
If you are choosing a cell phone service center to go to, what would be the criteria of your decision making? Rank each of the following according to its importance
In each of the following pairs, which service center do you think is better?
In each of the following pairs, which service center do you think is better?
In each of the following pairs, which maintenance center do you think is better?
In each of the following pairs, which service center do you think is better?
Talking about Raya, how do you evaluate the following:
Talking about I2, how do you evaluate the following:
Talking about Ring, how do you evaluate the following:
Talking about Axiom, how do you evaluate the following:
Have you visited Raya seeking for maintenance service before?
As to evaluate the quality of the maintenance service at Raya, please choose a number for each of the following features
As to evaluate the customer service efficiency at Raya, please choose a number for each of the following features
Did your perception change after you visited Raya's maintenance center? Rank your perception of Raya in a scale of (0-10) with 10 being highly perceived
Have you visited I2 seeking for maintenance service before?
As to evaluate the quality of the maintenance service at I2, please choose a number for each of the following features
As to evaluate the customer service efficiency at I2, please choose a number for each of the following features
Did your perception change after you visited I2's maintenance center? Rank your perception of Raya in a scale of (0-10) with 10 being highly perceived
Did you see Raya's advertisements?
Describe the latest news/ information that you have heard/Known about Raya
What was the channel that you have heard/known it from?
How did it affect your perception about the company?
28. Rank the following services from 1 to 5 (1 = Most preferred and 5 = least preferred), that would encourage you to deal with a certain maintenance center: (if one service does not matter to you, don't rank it ) provide me with a temporary phone till the center fixes mine give me a detailed check up report about what is wrong my phone and what will be the procedure, alternatives, cost and duration of maintenance stick to the stated deadline of the maintenance duration Have well-trained technician and quality assurance staff. Customer oriented culture of the customer service
Rate the following (in a scale from 0 to 10) in a way that indicates its efficiency in improving customers' perception of Raya.
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