This study investigates the effects that the widely popular poker television shows are having on college students. Using Bandura�s Social Cognitive Theory (SCT) as a framework of influence, exposure to these shows � ranging from the individual student to the overall college environment � was assessed and evaluated. Differences in attitude and behavior were then measured according to SCT�s triadic model of influence to gauge how conducive the college environment is to the ramifications of programming that promotes gambling behavior.
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