As of June 2006 the immediate priority for the International Medieval Congress is to acquire information on the characteristics and key opinions of its main customer segments/ stakeholders that will help to inform decision makers on pricing of the event, its relevance, brand strength, key success factors and provide evidence to Leeds University that it is an attractive asset worthy of more investment. It is a non-profitmaking event serving the academic medieval studies community. This is part of an event marketing project for a BA in Marketing.
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