SIGN UP FREE
Organization

University of Warwick

Project Description

Consumer Behaviour for Bakery and Pastry Industry in Thailand

Project Abstract

This research is aimed at determining factors that are relevant to customer consumption drivers, purchasing decisions and choice of stores to generate successful marketing strategy for small retail bakery and pastry shops. Such factors as tastes, freshness, shop decorations and locations will be investigated and analysed their impacts to customer decision process.

Surveys released for this project:
Questions
Online Survey 85
QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.