University of Southern Queensland

Determining end user behaviours for Australian Wireless telecommunication services

Abstract
With the advent of numerous wireless telecommunication services, users are moving on to 'any where, any time and any how' services. Yet the advantages of wireless telecommunication services are not realised fully due to inherent problems including difficulties encountered by end-users in adopting wireless networks, finding services that are suitable to meet their needs, current limitations on user mobility, limitations placed on terminal capabilities and system interoperability issues. Due to technical and regulatory limitations, network providers find it difficult to provide users with services that they demand as there are numerous challenges yet to be addressed. This has given the impetus to find factors that determine the adoption of wireless telecommunication services by end users. The proposed research will study the behavioural characteristics of the end-users for their choice of wireless telecommunication services.
The study will begin with an initial search of existing literature to identify challenges that impact user behaviour and their influence on using wireless telecommunications services. Due to the relative newness of the topic, both qualitative and quantitative approaches including convergent interviews and online surveys will be considered for the study. The data will be analysed using both qualitative software (NVivo) and quantitative software (SPSS) in order to arrive at a regression model.