I am currently researching into Customer Relationship Managment in Further Education in the UK. Through an MBA Dissertation I am investigating 'To what extent the concept of Customer Relationship Management (CRM)an appropriate tool in the management of retention in Further Educaton?'
Project Abstract
The research dissertation is aimed at investigating the application of CRM ia a Further Education College and to what extent it improves the recruitment and retention of students.
RSS
Email
Google
Yahoo!
