Organization

West Herts College

Project Description

I am currently researching into Customer Relationship Managment in Further Education in the UK. Through an MBA Dissertation I am investigating 'To what extent the concept of Customer Relationship Management (CRM)an appropriate tool in the management of retention in Further Educaton?'

Project Abstract

The research dissertation is aimed at investigating the application of CRM ia a Further Education College and to what extent it improves the recruitment and retention of students.

Surveys released for this project:
Questions
WHC MBA NJD 115
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