National University of Singapore

Starhub Broadband Advertising Campaign

The objective of this project is to create an ad campaign to promote the broadband service of Starhub. In order to do this, we are using a survey to gather consumer opinions on the service provided by the Internet Service Provider. The survey also serves as the main research focus of the project to gather many other information about the various characteristics of the Internet Service Providers in Singapore such as their Unique Selling Propositions, and the brand usage etc.