While tailpipe emissions from a single car may produce insignificant amounts of pollution, the emissions from a large number of vehicles in some cities have caused major pollution issues. In a single drive, a car can release a large variety of pollutants into the air such as: Hydrocarbons (CXHX), Nitrogen Oxides (NOX), Carbon Monoxide (CO), and Carbon Dioxide (CO2). Long-term exposure to air pollution from cars in adults over 30 years of age caused an extra 21,000 premature deaths per year in the US from respiratory or heart disease. Each year, air pollution from cars causes 300,000 extra cases of bronchitis in children, plus 15,000 hospital admissions for heart disease, 395,000 asthma attacks in adults and 162,000 attacks in children. Today, more than a decade after the 1990 Clean Air Act, federal and state governments, along with the automobile industry, are working on what might be considered the New Revolution in emission control, the Hybrid Electric Vehicle (HEV). The HEV offers lower tailpipe emissions (which further lowers the amount of pollution into the atmosphere) and better fuel economy than Conventional Vehicles (CVs). Although there are many benefits associated with the purchasing of this car, the market for the HEV is not very strong. This study will attempt to a) assess the amount of knowledge that college students have about HEVs and b) find out if individuals care about preserving the environment by purchasing low emission cars once presented with the benefits of the cars.