The main purpose of the project is to learn how to conduct a real life Marketing Plan. our group consist of 4-5 members. The group is to select an organization in Egypt in which the marketing analysis is to be studied. The product may be real or imaginary. The project should demonstrate the tools learned throughout the course.
As a result we are doing a market research over Sunsilk Shampoo here in egypt, and we will need the online survey tool to help in conducting the research.