Organization

IIITM

Project Description

A CONCEPTUAL FRAMEWORK FOR RELATIONSHIP MANAGEMENT IN E-RETAIL

Project Abstract

The study is based upon examining Examines the concept of relationship marketing, which has caused a paradigm shift in business to business marketing during recent years. Extends the concepts of network marketing to the Web retail marketplace, and develops a market process model for Web retailing that outlines the stages of the relationship building process. Here we try to develop a relationship model for both B2C and B2B partnership in the e-retailing environment taking in account the development in Indian e-business market

Surveys released for this project:
Questions
Relationship management in e-retail 48
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