This research project focuses on six charitable web sites relating to animal rescue. The sites were evaluated using survey in which volunteers explored a variety of design principles and provided feedback about each of the sites. Specifics such as navigation, usability, interactivity, visual consistency, and organization were included in the survey. The results from the project combined with secondary research provided a basis for a guide to criteria for web design for charitable sites. These criteria can be used to assist designers create a successful new site for nonprofit organizations.
A specific set of design criteria will provide a basis for organizations to create new graphic material while remaining faithful to their goals and communication needs. Their coherent visual presentation to users is integral to the success of the business, and will lead to a consistent public image.