University Of the Arts Lonon

MA PUBLISHING RESEARCH TOPIC: An examination of the potential of Web 2.0 to enhance the reader�s gossip magazine experience.

To look at how gossip magazines can utilize the web-based community aspects of Web 2.0 technologies (forums, blogs, RSS & social networking sites) and to discuss the potential of it to increase dialogue between readers, increasing reader retention and hence sales by popularise the magazine brand through brand extension.