Exploring the effectiveness of software packaging design: making the intangible tangible.

Organization

Syracuse University

Project Description

Project Abstract

Are certain types of packaging and advertising design concepts more effective in promoting software products? What are those design concepts and why do they work better?

Surveys released for this project:

Questions

Software packaging

QuestionPro is FREE for Academic Research

This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.

QuestionPro in your language

Awards & certificates

The Experience Journal