Organization

University of Denver

Project Description

Feasibility study

Project Abstract

The focus of Strategic Marketing is developing an understanding of customers, the markets they comprise, and the industries that serve them. The material covered in Strategic Marketing provides the foundation for students´┐Ż preparation of a marketing feasibility study at the end of the quarter. This class also focuses on making decisions about how best to pursue market and strategic opportunities, including the use of accounting and other quantitative data for business planning and managerial decision-making.

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