Organization

VU University

Project Description

�To what extent can retailers with a multi-tier Private Label Portfolio benefit from intentional use of context effects to influence consumer choice behavior and thereby improve their category performance?�

Project Abstract

�To what extent can retailers with a multi-tier Private Label Portfolio benefit from intentional use of context effects to influence consumer choice behavior and thereby improve their category performance?�

Surveys released for this project:
Questions
Onderzoek Terry de Boer 58
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