Baruch College - Zicklin School of Business

THe project is intended to provide students with first-hand research experience and to illustrate the concepts and methods discussed in the classroom. The project involves the following stages:

a) selecting a topic
b) collecting relevant background information and preparing
a Problem Statement
c) conducting a focus group and preparing a Focus Group
Report
d) designing a Questionnaire
e) collecing and analyzing the data
f) writing the Project Report

Exploration of the development of market research studies through the setting of objectives, the design of surveys and other information-gathering techniques, the collection of data, the interpretation of findings, and the preparation and presentation of research reports.