McGill university

Project Description

Beer Consumption Among Entry Level Drinkers (18 - 25)
An in deopth look at what product attributes people aged 18 - 25 in Canada look for when choosing beer.This survey is part of an indepth report on the struggle Molson's strategic core brands are facing from the market share surge of imprted brands such as Corona or Heineken.

Project Abstract

Surveys released for this project:
Beer Consumption Among Entry Level Drinkers (18 - 61
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