Organization

Emerson College

Project Description

My Campaign Planning class is working on and Integrated Marketing Communication plan that deals with Forida tourism.

Project Abstract

This project is researching the travel habits of Geotourist (ages 35-54), a rising group of tourists in the U.S. Using this reserach, the project will create an advertising plan that will cater to this group of tourists, urging them to travel to the state.

Surveys released for this project:
Questions
FLA USA 18
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This Project Sponsored by: QuestionPro - Web Survey Software
See Research Sponsorship for more information.

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