Baruch College, City University of NY

to reposition Dunkin' Donuts in order to increase its market share. we hope to determine that there is a market segment charactized by moderate to heavy beverage and snack food consumption who would "hang out" in and purchase more per visit to a Dunkin' Donuts.

he following is a survey designed to help us understand coffee and snack food consumption habits. Please take a few moments to fill it out. Throughout the questionnaire, we refer to the term "coffeehouse." By this we mean a snack and non-alcoholic beverage establishment, without waiter service, where you can consume your ready-to-eat-and-drink purchases at tables in the facility or take them "to go." Your participation in this study is completely voluntary. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential.