Organization

FORTUNE INSTITUTE OF INTERNATIONAL BUSINESS

Project Description

WHAT CONSUMERS THINK ABOUT THE UPCOMING MALLS IN INIDA.

Project Abstract

Retail Realities:
• Unorganized market: Rs. 583,000 crores
• Organized market: Rs.5,000 crores
• 5X growth in organised retailing between 2000-2005
• Over 4,000 new modern retail outlets in the last 3 years
• Over 5,000,000 sq. ft. of mall space under development
• The top 3 modern retailers control over 750,000 sq. ft. of retail space
• Over 400,000 shoppers walk through their doors every week
• Growth in organized retail on par with expectations and projections of the last 5
years: on course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06

Surveys released for this project:
Questions
consumer behaviour 22
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